Job Description

About the Role

Lawctopus & Lawctopus Law School are looking for a

Meta Campaign Manager who

lives and breathes performance marketing. If you've run large-scale Meta campaigns, love analysing data, and can write/design/edit enough to produce high-performing creatives--this role is for you.

Key Responsibilities: Meta Ads Management

Plan, launch, optimise, and scale campaigns across Facebook & Instagram. Manage monthly ad budgets of

?5 lakh+

with a strong focus on CAC and ROAS. Conduct A/B tests on creatives, audiences, placements, and landing pages. Set up and maintain pixel, events, custom conversions, and remarketing funnels.

Creative Production

Write basic ad copy that converts. Create and edit basic designs (Canva/Figma) and short-form videos for ads. Collaborate with design/content teams to produce high-performing creatives.

Data & Performance Analytics

Monitor daily performance dashboards and optimise in real time. Analyse funnels, cohort behaviour, and cost trends; share actionable insights. Maintain accurate reporting and campaign documentation.

Cross-Functional Collaboration

Work with content, sales, and course teams to align messaging and campaigns. Suggest landing page improvements based on performance data.

Must-Have Skills

2-5 years of hands-on Meta Ads experience.

Proven experience managing

?5 lakh+ monthly ad budgets

. Deep understanding of campaign structure, optimisation, attribution, and pixels. Strong copywriting + ability to design basic creatives (Canva, etc.) Ability to edit short videos for ad use (Reels-style, testimonials, explainers). Data-driven mindset; comfort with analytics tools (GA4, dashboards, spreadsheets).

Nice-to-Have

Experience in

ed-tech

or other high-velocity D2C lead-generation funnels. Experience in retargeting large email/CRM audiences. Knowledge of Google Ads (bonus, not mandatory).

Personality Fit

Fast executor with strong ownership. Obsessed with metrics, experimentation, and learning.

Comfortable with rapid iteration and results-oriented pressure

.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

Paid sick time Work from home
Experience:

Digital marketing: 2 years (Required)
Work Location: Remote