Job Description

About Us:

We are a fast-growing digital marketing agency specializing in scaling D2C brands. Our focus is on driving measurable growth through performance-driven strategies across digital platforms. We're looking for a Meta Ads Strategist who can plan, execute, and optimize paid campaigns that deliver ROI and brand growth.

Key Responsibilities:

Develop, implement, and manage

Meta (Facebook & Instagram) ad campaigns

for D2C brands. Conduct

audience research, segmentation, and targeting

to maximize campaign performance. Create and test different ad creatives, copies, and formats in collaboration with the creative team. Monitor and analyze campaign performance metrics (ROAS, CAC, CTR, CPA, LTV, etc.). Optimize campaigns daily to ensure maximum ROI and budget utilization. Stay updated with Meta's algorithm updates, policies, and best practices. A/B test landing pages, funnels, and ad sets to improve conversion rates. Provide

weekly & monthly performance reports

and actionable insights to clients. Work closely with the strategy team to align ad campaigns with overall brand goals (scaling, retargeting, retention).

Requirements:

1-2 years of experience in

Meta Ads Management

(agency/D2C brand background preferred). Proven track record of running successful paid campaigns for

E-commerce/D2C brands

. Strong understanding of

performance marketing metrics

(CAC, ROAS, AOV, CLTV). Hands-on experience with

Meta Business Manager, Pixel setup, Conversion API, and Events Manager

. Knowledge of funnel building (TOFU, MOFU, BOFU) and retargeting strategies. Analytical mindset with proficiency in Excel/Google Sheets for reporting. Ability to work in a fast-paced agency environment with multiple clients.
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹27,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement Leave encashment Paid sick time Paid time off
Work Location: In person