We are seeking an experienced and performance-driven Meta Ads Specialist with over 4 years of experience in managing Facebook and Instagram advertising campaigns. The ideal candidate should have a strong grasp of Meta Business Suite, audience targeting, conversion tracking, creative strategy, and ROI-focused campaign optimization.
Key Responsibilities:
? Strategize, launch, and manage Meta Ads campaigns across Facebook and Instagram.
? Conduct detailed audience research and segmentation to create effective targeting strategies.
? Write compelling ad copy and coordinate with creative teams for visuals and video content.
? Continuously monitor and optimize campaigns for KPIs like CTR, CPA, ROAS, and conversion rate.
? A/B test ad creatives, copy, placements, and audience segments to identify top performers.
? Set up and manage events, pixels, and conversions through Meta Events Manager.
? Analyze and report on campaign performance, providing actionable insights and recommendations.
? Collaborate with internal teams (content, design, sales) to align ad strategies with business goals.
? Stay updated on Meta platform changes, trends, policies, and ad formats. Required Skills & Qualifications:
? 4+ years of proven experience in managing Facebook and Instagram ad campaigns.
? Proficiency in Meta Business Suite, Ads Manager, Events Manager, and Audience Insights.
? Strong analytical skills with hands-on experience using tools like Google Analytics (GA4), Excel/Google Sheets, and reporting dashboards.
? Experience with Pixel setup, standard/custom events, and conversion API implementation.
? Deep understanding of ad funnels, remarketing strategies, and attribution models.
? Proven track record of managing budgets and scaling campaigns while maintaining performance metrics.
? Strong copywriting and creative briefing skills.
? Meta Blueprint Certification(s) preferred. Nice to Have:
? Experience with dynamic product ads (DPA) and catalog setup (for eCommerce).
? Knowledge of other platforms like Google Ads, TikTok Ads, LinkedIn Ads.
? Familiarity with marketing automation tools (Klaviyo, HubSpot, etc.).
? Experience working in Shopify, WooCommerce, or Magento environments.
? Basic knowledge of HTML/CSS and landing page optimization tools (e.g., Unbounce, Leadpages).
Job Type: Full-time
Pay: ₹25,000.00 - ₹50,000.00 per month
Benefits:
Health insurance
Paid sick time
Provident Fund
Work Location: In person
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