Job Description

Company Overview:

PincodeKart is a fast-growing e-commerce marketplace revolutionizing retail by connecting manufacturers, retailers, and customers across India. We are seeking a

Meta Ads Specialist

to manage and scale high-performing ad campaigns to drive leads, conversions, and ROI.

:

We are looking for a results-driven

Meta Ads Expert

who can plan, execute, and optimize

Facebook Ads, Instagram Ads, and Meta Business Suite campaigns

. The ideal candidate should have a proven track record of running successful

paid social media campaigns

and achieving measurable growth.

Key Responsibilities:

Create, manage, and optimize

Meta (Facebook & Instagram) ad campaigns

for lead generation and sales. Develop and implement

data-driven advertising strategies

to maximize ROI. Conduct

audience research, A/B testing, and ad performance analysis

. Monitor budgets, track KPIs, and prepare detailed performance reports. Collaborate with the creative team to design high-converting ad creatives and copy. Stay updated with the latest

Meta Ads trends, policies, and best practices

.

Requirements:

Minimum 2 years of proven experience

in managing Meta Ads (Facebook & Instagram). Strong understanding of

Facebook Ads Manager, Meta Business Suite, and pixel tracking

. Expertise in

campaign optimization, retargeting, and lookalike audience strategies

. Ability to analyze metrics, generate reports, and improve conversion rates. Good communication skills and a results-oriented mindset.

Preferred Skills:

Experience with

e-commerce campaigns

. Knowledge of

Google Ads, PPC, or other paid advertising platforms

(a plus). Strong analytical skills and proficiency with Excel/Google Sheets.
Job Type: Full-time

Pay: ₹300,000.00 - ₹550,000.00 per year

Benefits:

Paid sick time Paid time off Provident Fund
Work Location: In person