We are a fast-growing Digital Marketing Agency helping brands build a strong online presence through impactful storytelling, creative design, and data-driven strategy. Our team works across social media marketing, performance marketing, branding, and content creation -- and we're looking for a skilled
Meta Ads Specialist
who can plan, execute, and optimize paid campaigns with precision and creativity.
Key Responsibilities
Plan, execute, and optimize
Meta Ads campaigns (Facebook & Instagram)
across multiple objectives.
Create, test, and scale campaign structures tailored to brand goals.
Conduct audience research, competitor analysis, and interest layering.
Write compelling
ad copies
and coordinate with the creative team for high-converting visuals.
Perform daily monitoring and optimization of campaigns (CPC, CPA, CTR, ROAS, etc.).
Set up pixel tracking, custom conversions, retargeting, and advanced funnel campaigns.
Maintain campaign dashboards, trackers, and performance reports.
Analyze insights and recommend improvement strategies for scaling.
Stay updated with Meta algorithm changes, ad policies, and best practices.
Requirements
Bachelor's degree in Marketing, Business, or related field.
1-2 years of relevant experience in Meta Ads Campaign Management
(Agency experience preferred).
Hands-on experience in
running Meta Ads for Business Coaches and Consultants
Strong command of Meta Ads Manager,
Google Ads
, and analytics dashboards.
Deep understanding of funnel-based advertising and consumer behavior.
Knowledge of A/B testing, campaign segmentation, and ad optimization.
Excellent analytical, communication, and reporting skills.
Nice-to-Have
Working knowledge of Google Ads.
Certifications like Meta Blueprint or Google Ads Certification.
Experience in sales funnels, automation tools, and CRM integrations.
Job Type: Full-time
Pay: ₹18,000.00 - ₹40,000.00 per month
Benefits:
Health insurance
Paid sick time
Paid time off
Work Location: In person
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