Job Description

: Meta Ads Specialist

Location:

Gurgaon, India

Company:

Herbalmax Healthcare Pvt. Ltd.

Department:

Marketing

Experience Required:

3-5 Years (with proven high-budget campaign management)

About the Role

We are looking for a

Meta Ads Specialist

with hands-on experience in managing

?30 Lakhs+ monthly ad spends

across Meta platforms (Facebook, Instagram). The ideal candidate should be highly analytical, data-driven, and capable of delivering scalable ROI through advanced campaign strategies.

Key Responsibilities

Strategize, create, and manage high-budget Meta campaigns (?30L+ monthly). Conduct in-depth audience research, competitor benchmarking, and campaign structuring. Optimize campaigns for ROAS, CPL, and CAC while scaling budgets effectively. Implement A/B testing for creatives, ad copies, and audience targeting. Analyze campaign data, create actionable reports, and present insights to stakeholders. Coordinate with the creative/design team to ensure high-converting ad assets. Stay updated on Meta's latest advertising features, algorithm updates, and compliance policies. Drive customer acquisition, retention, and remarketing funnels through Meta Ads.

Required Skills & Qualifications

Proven track record of managing

minimum ?30L monthly spend

on Meta Ads. Strong understanding of

performance marketing metrics

(ROAS, CAC, CTR, CPM, CVR, LTV). Hands-on experience with advanced campaign setups (CBO, ABO, Dynamic Ads, Advantage+). Proficiency in Meta Ads Manager, Google Analytics, and attribution tools. Strong analytical and Excel/Google Sheets skills. Ability to manage multiple campaigns simultaneously with tight deadlines. Excellent communication skills and data-driven mindset.

Preferred Qualifications

Experience in

D2C / E-commerce brand marketing

. Familiarity with other paid platforms (Google Ads, TikTok, YouTube, LinkedIn) is a plus. Knowledge of Shopify/WordPress integrations and pixel/event setups. Experience in scaling performance campaigns across multiple geographies.

What We Offer

Competitive salary and performance bonuses. Opportunity to work with a fast-growing

D2C health & wellness brand

. A data-driven and performance-oriented work culture.
Exposure to high-budget campaigns and advanced marketing tools.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹60,000.00 per month

Application Question(s):

Do you have experience in managing Meta Ads campaigns with ?30L+ monthly spend? Do you have experience in D2C / E-commerce brand marketing? Are budget is upto 60k inhand. Are you okay with that ?
Education:

Bachelor's (Preferred)
Experience:

Facebook ads : 3 years (Required)
Location:

Gurgaon, Haryana (Required)
Work Location: In person