? Develop, manage, and optimize Meta (Facebook/Instagram) ad campaigns for lead generation, sales, and remarketing.
? Create targeted ad strategies based on audience insights and business objectives.
2. Ad Creation & Optimization:
? Design and test ad creatives, including ad copy, images, and videos.
? Monitor performance metrics (CPC, CTR, ROAS) and implement improvements.
3. Remarketing Expertise:
? Set up and manage remarketing campaigns to re-engage potential leads.
? Use dynamic ad formats for better performance.
4. Lead Generation:
? Plan and execute lead-focused ad strategies to achieve monthly lead targets.
? Track leads and provide actionable insights to the sales team.
5. Reporting & Analysis:
? Generate performance reports to assess campaign success and ROI.
? Stay updated on Meta Ads trends and platform updates.
Key Requirements:
? Strong knowledge of sales ads, lead generation ads, and remarketing strategies.
? Proven experience of 1-2 years in managing Meta (Facebook/Instagram) ad campaigns.
? Audience Targeting: Utilize Meta's audience targeting tools to identify and reach specific demographics, interests, and behaviors.
? Budget Management: Manage advertising budgets effectively, ensuring optimal allocation of resources to maximize ROI.
? Performance Analysis: Monitor, analyze, and report on campaign performance metrics, including CTR, CPC, CPA, and ROAS, using Meta Ads Manager and other analytics tools.
? A/B Testing: Conduct A/B tests on ad creatives, copy, and targeting strategies to identify the most effective approaches.
? Optimization: Continuously optimize campaigns based on performance data, making adjustments to improve results and achieve KPIs.
? Collaboration: Work closely with the content, design, and social media teams to ensure cohesive messaging and branding across all platforms.
? Client Communication: If applicable, communicate with clients to understand their needs, provide updates on campaign performance, and suggest improvements.
Job Type: Full-time
Pay: ?15,000.00 - ?35,000.00 per month
Work Location: In person
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