Job Description

We are looking for a

Meta Ads Specialist

to plan, execute, and optimize advertising campaigns across Facebook and Instagram. The ideal candidate will be responsible for driving brand awareness, engagement, and conversions through paid social strategies. This role requires expertise in audience targeting, campaign optimization, and performance analysis.

Key Responsibilities

Develop, launch, and manage

paid advertising campaigns

on Facebook and Instagram. Conduct

audience research

and create highly targeted ad sets based on demographics, interests, and behaviors. Optimize campaigns for

CTR, engagement, conversions, and ROAS

. Monitor campaign performance, generate insights, and provide

weekly/monthly performance reports

. Create engaging ad copy, visuals, and video concepts in collaboration with the design/content team. Implement

A/B testing

for creatives, copy, and audience targeting. Manage campaign budgets to maximize ROI and minimize CPA. Stay updated with

Meta Ads policies, algorithm updates, and industry trends

. Track conversions using

Meta Pixel, Events Manager, and UTM parameters

. Collaborate with the marketing team to align paid campaigns with overall

digital marketing strategy

.

Qualifications & Skills

Bachelor's degree in Marketing, Business, Communications, or a related field (preferred). 2-5 years of proven experience as a

Facebook/Meta Ads Specialist

or similar role. Strong knowledge of

Meta Ads Manager, Business Manager, and Pixel tracking

. Certification in

Meta Blueprint

is a plus. Experience in

remarketing and lookalike audience targeting

. Analytical skills with the ability to interpret campaign data and optimize accordingly. Proficiency in Excel/Google Sheets for reporting and analysis. Creative mindset with strong copywriting and visual communication skills. Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.

Key Competencies

Data-driven approach to decision-making Strong problem-solving and analytical abilities Creative thinking for ad campaigns Detail-oriented and highly organized Excellent communication and teamwork skills

What We Offer

Competitive salary and performance bonuses Exposure to diverse industries and campaigns Growth and learning opportunities with the latest ad tools and trends Supportive and collaborative work culture
Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

Health insurance Paid sick time
Work Location: In person