Job Description

Roles & Responsibilities:

1. Campaign Management:

? Develop, manage, and optimize Meta (Facebook/Instagram) ad campaigns for lead

generation, sales, and remarketing.

? Create targeted ad strategies based on audience insights and business objectives.

2. Ad Creation & Optimization:

? Design and test ad creatives, including ad copy, images, and videos.

? Monitor performance metrics (CPC, CTR, ROAS) and implement improvements.

3. Remarketing Expertise:

? Set up and manage remarketing campaigns to re-engage potential leads.

? Use dynamic ad formats for better performance.

4. Lead Generation:

? Plan and execute lead-focused ad strategies to achieve monthly lead targets.

? Track leads and provide actionable insights to the sales team.

5. Reporting & Analysis:

? Generate performance reports to assess campaign success and ROI.

? Stay updated on Meta Ads trends and platform updates.

Key Requirements:

? Strong knowledge of sales ads, lead generation ads, and remarketing strategies.

? Proven experience of 1-2 years in managing Meta (Facebook/Instagram) ad campaigns.

? Audience Targeting: Utilize Meta's audience targeting tools to identify and reach specific

demographics, interests, and behaviors.

? Budget Management: Manage advertising budgets effectively, ensuring optimal allocation

of resources to maximize ROI.

? Performance Analysis: Monitor, analyze, and report on campaign performance metrics,

including CTR, CPC, CPA, and ROAS, using Meta Ads Manager and other analytics tools.

? A/B Testing: Conduct A/B tests on ad creatives, copy, and targeting strategies to identify

the most effective approaches.

? Optimization: Continuously optimize campaigns based on performance data, making

adjustments to improve results and achieve KPIs.

? Collaboration: Work closely with the content, design, and social media teams to ensure

cohesive messaging and branding across all platforms.

? Client Communication: If applicable, communicate with clients to understand their needs,

provide updates on campaign performance, and suggest improvements.

What We Offer:

? Opportunity to work with a leading digital marketing agency.

? A collaborative and growth-oriented work environment.

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person