Job Description

Meta Ads Specialist creates, manages, and optimizes paid advertising campaigns on Meta platforms like Facebook and Instagram. He is responsible for targeting the right audience, developing compelling ad creatives, and analyzing campaign performance to improve results and achieve business goals. Here's a more detailed breakdown of what a Meta Ads Specialist typically does:

Core Responsibilities:

Campaign Development and Execution:

Planning, building, and launching Meta ad campaigns to achieve specific marketing objectives (brand awareness, engagement, conversions, etc.).

Target Audience Research and Segmentation:

Identifying and segmenting the target audience to ensure ads reach the most relevant users.

Creative Development and Optimization:

Creating and optimizing ad copy, visuals, and landing pages to maximize engagement and conversions.

Performance Monitoring and Analysis:

Tracking campaign performance, analysing data, and identifying areas for improvement.

A/B Testing and Iteration:

Conducting A/B tests on various ad elements to optimize performance and identify best practices.

Budget Management:

Managing ad budgets effectively to ensure cost-efficiency and achieve desired ROI.

Staying Updated:

Keeping up-to-date with the latest Meta advertising trends, policies, and algorithm changes.

Collaboration:

Collaborating with other team members (e.g., creative teams, digital strategists) to ensure brand consistency and align ad campaigns with overall marketing goals.
Key Skills:

Meta Ads Proficiency:

Expertise in using Meta's Ads Manager platform for campaign creation and management.

Analytical Skills:

Strong ability to analyse campaign data, identify trends, and make data-driven decisions.

Creative Thinking:

Ability to develop compelling ad copy and visuals that resonate with the target audience.

Problem-Solving Skills:

Ability to troubleshoot campaign issues and implement solutions to improve performance.

Communication Skills:

Ability to clearly communicate campaign strategies, performance data, and recommendations to stakeholders.
Job Types: Full-time, Permanent

Pay: ?20,237.02 - ?35,956.28 per month

Benefits:

Flexible schedule
Schedule:

Day shift Morning shift
Supplemental Pay:

Overtime pay Performance bonus Yearly bonus
Experience:

Meta Ads: 5 years (Required)
Work Location: In person

Application Deadline: 28/07/2025
Expected Start Date: 30/07/2025