Job Description

About Us

Offshore Marketers is a performance-focused digital marketing agency serving international clients across diverse industries. We specialize in data-driven digital solutions including SEO, paid media, social media marketing, web solutions, and marketing automation. With experience supporting 1,300+ global clients, we believe in transparency, accountability, and measurable business growth.

We are looking for a

Meta Ads Executive

who can plan, execute, and optimize paid campaigns on Meta platforms (Facebook & Instagram) to deliver measurable results.

Role Overview

The Meta Ads Executive will be responsible for managing and optimizing paid advertising campaigns on

Facebook and Instagram

. This role requires a strong analytical mindset, hands-on campaign execution skills, and the ability to work collaboratively with creative and strategy teams to achieve performance-driven outcomes.

Key Roles & Responsibilities

Campaign Management:

Plan, create, and manage paid advertising campaigns exclusively on Meta Ads (Facebook & Instagram).

Audience Research:

Conduct in-depth audience segmentation, targeting, and competitive research to ensure high ROI.

Performance Optimization:

Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and implement data-driven optimizations.

Ad Creatives:

Collaborate with the creative team or develop engaging ad copies and visuals aligned with campaign goals.

A/B Testing:

Run structured experiments on creatives, targeting, bidding strategies, and placements to identify winning approaches.

Reporting:

Prepare clear performance reports with insights and recommendations for improvement.

Budget Management:

Allocate and manage ad spend efficiently to maximize ROI.

Industry Knowledge:

Stay updated with the latest Meta Ads features, algorithm changes, and best practices.

Required Qualifications & Skills

Bachelor's degree in Marketing, Advertising, Business, or a related field

6 months - 1 year

of hands-on experience managing and optimizing

Meta Ads campaigns

Strong analytical and problem-solving skills with a data-driven mindset Proficiency in

Meta Ads Manager

and basic understanding of conversion tracking Knowledge of audience targeting, retargeting, and lookalike audiences Strong communication skills for reporting and cross-team collaboration Meta Blueprint Certification is preferred but not mandatory

Why Join Offshore Marketers

At Offshore Marketers, we work with global clients and deliver performance-driven digital solutions using advanced tools and a results-focused approach. We provide structured learning, professional development opportunities, and a collaborative work environment that supports continuous growth. Our culture is built on transparency, ownership, and accountability, ensuring every team member has the clarity and resources needed to succeed. If you are looking to grow your skills, contribute to meaningful work, and build a long-term career in a high-performance environment, Offshore Marketers offers the right platform.

Benefits

Comprehensive training and onboarding support Structured opportunities for professional growth and skill development Supportive and collaborative work environment Paid leave as per company policy Provident Fund and statutory benefits Team engagement activities and company events

Working Hours / Shift Timings

This role follows a

shift-based schedule

aligned with business requirements.

Available shifts:

1:00 PM - 10:00 PM

3:00 PM - 12:00 AM

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Ability to commute/relocate:

Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Do you have hands-on experience managing Meta (Facebook & Instagram) Ads campaigns? Are you experienced in setting up audience targeting, retargeting, and conversion tracking? Have you performed A/B testing for ad creatives, targeting, or landing pages? Are you comfortable creating performance reports and presenting campaign insights to stakeholders? Do you hold any certifications related to Meta Blueprint or Google Ads? What is your current monthly salary? What is your expected monthly salary? Why do you believe you are a strong fit for this Meta Ads Executive role? Which advertising platforms have you worked with?
Meta Ads (Facebook & Instagram)
Google Search Ads
Google Display Ads
YouTube Ads
Other (please specify)

Education:

Bachelor's (Required)
Experience:

Meta ads: 1 year (Preferred)
Location:

Mohali, Punjab (Preferred)
Work Location: In person