Job Description

Profile:

Digital Marketing Executive

Location:

Gurugram

Must have knowledge in Meta Ads or Google Ads

Key Responsibilities:

Plan, execute, and scale

Meta (Facebook/Instagram) and Google Ads campaigns

focused on lead generation and brand growth. Manage social media platforms end-to-end--curating, scheduling, and optimizing content for engagement and authority. Lead SEO initiatives including keyword research, on-page optimization, and link-building to improve organic visibility. Drive qualified traffic through both organic and paid channels using audience insights and growth strategies.

Conduct A/B testing

on creatives, copy, targeting, and landing pages to improve ROI and user experience. Monitor and analyze campaign performance via Google Analytics,

Meta

Business Suite, Tag Manager, etc., and prepare actionable reports. Collaborate with content, design, and development teams to deliver high-converting campaigns. Stay updated with platform trends, industry best practices, and digital marketing innovations.

Required Skills & Experience:

Graduate in any relevant field. Minimum 1 year of experience in social media marketing or related roles. Strong knowledge of Google Ads, Meta Ads, SEO tools, and Google Analytics. Excellent written and verbal communication skills. Basic content creation skills (e.g., Canva, copywriting). Good understanding of digital marketing channels and strategies.
Job Types: Full-time, Fresher

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

Flexible schedule Leave encashment Paid sick time Paid time off Provident Fund
Work Location: In person