Job Description

About Scale X

At

Scale X

, we don't just run ads--we engineer growth. As a next-gen performance marketing agency, we partner with ambitious brands to deliver scalable ROI through

smart media buying, automation, and relentless optimization

. If you're obsessed with conversions, ROAS, and performance psychology--we want to hear from you.

About the Role

We're hiring a

Meta Ads & Google PPC Specialist

who's not here to experiment--but to

scale.

This role is

not for beginners

. We're looking for a highly experienced digital advertiser who has

case studies or campaign results to back their success

across lead generation, e-commerce, and full-funnel paid media strategies.

What You'll Be Responsible For

Strategy & Execution

Plan, launch, and scale performance-driven campaigns across

Google Ads

and

Meta Ads (Facebook & Instagram)

. Conduct deep

audience research

,

keyword planning

, and

funnel mapping

to ensure campaign relevance and efficiency. Write compelling

ad copy

, work with design teams to create high-converting creatives, and optimize landing pages for better CVRs. Use tools like

Revealbot, Optmyzr, Smartly.io

, and

Performance Max

to automate and optimize campaign workflows.

Budget Management & Performance Optimization

Handle

large-scale monthly ad budgets

with a focus on

ROAS, CPA, and CPL metrics

. Run advanced bidding strategies like

Target CPA, Maximize Conversions, Target ROAS

. Monitor performance daily and implement A/B tests to improve CTRs and conversion rates.

Tracking, Analytics & Reporting

Set up accurate conversion tracking via

GTM, GA4, Facebook Pixel, UTM parameters

. Analyze performance using

GA4, Meta Reports, and CRM analytics

to optimize the buyer journey. Prepare actionable reports that guide creative, copy, and strategic pivots.

Compliance & Market Awareness

Ensure all ad campaigns follow

platform-specific policies

and brand guidelines. Stay ahead of algorithm changes, audience trends, and advertising technology. Perform

competitor research

using tools like

SpyFu, SEMrush, and Ahrefs

to stay ahead of the curve.

Tools You Should Already Know

Ad Platforms:

Google Ads, Meta Ads Manager

Analytics & Tracking:

GA4, Google Tag Manager, Facebook Attribution

Automation:

Revealbot, Optmyzr, Smartly.io, Adzooma

CRO & Landing Pages:

Instapage, Unbounce, ClickFunnels, Hotjar

Keyword & Competitor Tools:

Ahrefs, SEMrush, SpyFu, Google Keyword Planner

Who We're Looking For

Minimum

2-4 years

of hands-on experience managing Google & Meta Ads Solid proof of

ROI-focused campaigns

, high-performing funnels, or eComm/lead gen scaling Strong analytical and data interpretation skills Ability to

independently manage campaigns

, budgets, and reporting Up-to-date

certifications

in

Google Ads

and

Meta Blueprint

(Mandatory) Strong communication, time management, and decision-making skills
Bonus If You Have:

Experience with

LinkedIn Ads, YouTube Ads, TikTok Ads, or Programmatic platforms

Experience managing

eCommerce product feeds, catalogs, and pixel integrations

Hands-on knowledge of

Performance Max Campaigns

Job Types: Full-time, Permanent

Pay: ₹19,000.00 - ₹39,000.00 per month

Schedule:

Day shift
Supplemental Pay:

Performance bonus
Application Question(s):

How many years of hands-on experience do you have running Google Ads and Meta Ads campaigns
"Do you have Google Ads and Meta Blueprint certifications
" Are you able to share campaign performance reports, dashboards, or case studies from your past ad accounts to prove ROI

Work Location: In person