Job Description

Job Summary:

We are seeking a results-driven

PPC Specialist

with 3 years of hands-on experience in planning, executing, and optimizing paid marketing campaigns across multiple platforms. The ideal candidate will be adept at handling multiple accounts, running ads across platforms like

Google Ads

and

Meta (Facebook/Instagram)

, and improving conversion rates through data-driven strategies.

Key Responsibilities:

Set up, manage, and optimize PPC campaigns across

Google Ads, Meta, and other digital platforms

. Handle

multiple clients or internal accounts

simultaneously with efficiency and precision. Continuously monitor and optimize paid campaigns to achieve

targeted conversion rates and ROI

. Track and analyze performance data from all platforms; provide

clear and actionable performance reports

. Execute

A/B testing

on ad creatives, landing pages, and targeting strategies. Collaborate with the

content and creative teams

to develop effective ad copies, creatives, and promotional strategies. Work closely with

web developers

to create and optimize landing pages for better campaign performance. Conduct

in-depth keyword research and competitive analysis

to identify high-performing keywords. Maintain a strong understanding of

marketing concepts

, particularly in

B2C and B2B digital marketing

. Stay updated on the latest PPC trends and best practices.

Preferred Qualifications:

Bachelors degree in Marketing, Business, or related field. Strong understanding of

digital marketing principles

, ad platforms, and audience targeting. Experience in the

education domain

is highly preferred. Proficient in tools such as

Google Ads Manager, Meta Business Suite, Google Analytics, Tag Manager, Data Studio

, etc. Strong analytical and problem-solving skills. Excellent communication and collaboration abilities.
Job Type: Full-time

Pay: ?12,000.00 - ?18,000.00 per month

Schedule:

Day shift
Work Location: In person