: Second floor, D-2003, adjoining New Dana Pani, Block D, Indira Nagar, Lucknow, Uttar Pradesh 226016
Current Team Size
: 15+
Our services include
: We specialize in Meta Ads, Google Ads, Social Media Marketing (AI-based content creation), Video Editing, Graphic Design, SEO, and AI Automation services and products.
Our Clients
: 50+ (working in industries like healthcare, clinic and salon chains, real estate, D2C and B2B businesses)
Why Fx Retina
: We offer both work-from-home and in-office roles, a fixed salary, and performance-based incentives every six months. Creating a win-win situation for both the team and the agency. Our promise to you is that you'll work only with top-notch, scalable brands only. Most importantly, we believe in constantly experimenting.
: ?20,000 - ?45,000 per month + Bi-anual incentive performance based (Based on experience)
Experience
: Between 1-3 years (Agency experience mandatory)
About the Role :
We are looking for an experienced and performance-driven Meta Ads Executive to join our growing team at Fx Retina. The ideal candidate will have a proven track record of managing high-budget lead generation & D2C/E.com campaigns and optimizing them for maximum ROAS.
Key Responsibilities:
? Connect with clients and manage the complete onboarding process, including gathering business details, gaining access to or creating Meta Ads assets, and understanding the client's business to develop a tailored strategy and execution plan.
? Plan, execute, and optimize Meta Ads campaigns for Lead Generation and D2C clients.
? Manage ad budgets of at least ?70,000-?90,000 per client per month. (This is the minimum; candidates with experience handling higher budgets--especially scaling clients from low budgets to ?10-12 lakhs/month--will be preferred.)
? Create Ideal Customer Profiles (ICP) and customer personas based on the brand, product, or services being advertised.
? Develop or suggest offers and packages tailored to the ICP for client approval using AI tools like Chat GPT or Gemini.
? Ad copy ideation and content creation for various ad formats, including UGC videos, storytelling video ads, and photo ads.
? Plan, strategize, and launch Meta Ads campaigns, while continuously monitoring, optimizing, and scaling for performance.
? Monitor and analyze campaign performance using other tracking tools.
? Generate performance reports and provide actionable insights.
? Stay updated with the latest Meta Ads trends, best practices, and policy changes.
Only apply if you meet below requirements:
? Digital Marketing Agency experience: Min. 1 year.
? Candidates must be actively working with their current agency. We prioritize those who are currently employed over those who are on a notice period or have been unemployed for an extended period.
? Proven track record of managing high-budget lead generation and D2C campaigns.
? Must be managing a minimum of 10-12 clients running Meta Ads Lead Generation & D2C campaigns.
? Experience working with clients in industries such as D2C, real estate, clinics, hospitals, healthcare, or B2B businesses is preferred.
? Strong understanding of all Google and Meta ads' important metrics.
? Proficiency in Google Ads, Google Analytics, and other tracking tools.