Job Description

Meta Ads Executive

Experience:

1 to 6 years

Job Summary:

We are looking for a results-driven

Meta Ads Executive

to manage and optimize paid advertising campaigns on

Facebook, Instagram, and other Meta platforms

. You will play a key role in creating compelling ad strategies that drive traffic, leads, and sales.

Key Responsibilities:

Plan, execute, and optimize paid ad campaigns on Meta platforms (Facebook, Instagram) Create ad creatives (images, copy, video ideas) with the design/content team Manage budgets and monitor campaign performance daily Conduct A/B testing for ad sets and creatives Analyze results and prepare performance reports Stay updated with Meta platform policies, trends, and best practices

Required Skills:

Strong understanding of

Facebook Ads Manager

Knowledge of ad formats: Traffic, Leads, Conversions, Engagement, etc. Ability to analyze ad performance metrics (CPC, CPM, CTR, ROAS) Familiarity with tools like Google Analytics, Meta Pixel Creative thinking and a data-driven mindset Good communication and reporting skills

Preferred Qualifications:

Bachelor's degree in Marketing, Advertising, or related field Certification in Meta Ads / Digital Marketing (preferred)

Perks & Benefits:

Flexible working hours Paid performance bonuses Skill development opportunities
Job Types: Full-time, Permanent

Schedule:

Day shift Monday to Friday
Work Location: In person