Job Description

Key Responsibilities

Develop, manage, and optimize paid campaigns on Meta platforms . Conduct keyword research, competitor analysis, and audience segmentation. Create and test ad creatives, captions, and landing pages to maximize CTR and conversion rates. Monitor campaign performance and prepare weekly/monthly performance reports. Optimize campaigns for cost efficiency (CPC, CPA, ROAS). Collaborate with the design and content team to ensure ad visuals and messaging align with brand objectives. Implement A/B testing to identify best-performing ad strategies. Stay updated on Meta Ads Manager policies, tools, and algorithm changes. Manage ad budgets, bidding strategies, and daily spend allocation. Track conversions through Meta Pixel and troubleshoot event tracking issues.

Skills & Competencies

Strong knowledge of Meta Ads Manager and Business Suite Understanding of ad metrics such as CTR, CPC, CPA, ROAS, and engagement rate Analytical mindset with ability to interpret data and make data-driven decisions Creative thinking for ad copy and visuals Attention to detail and ability to manage multiple campaigns simultaneously Good communication and coordination skills

Qualifications & Experience

Bachelor's degree in Marketing, Business, or a related field 1-3 years of hands-on experience in managing Meta Ad campaigns Certification in Meta Ads (preferred) Basic knowledge of Google Analytics and conversion tracking tools is a plus
Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person