Job Description

Job Title:

Meta Ads Executive (Facebook & Instagram Ads Specialist)

Location:

Ashok Vihar Phase 3 ( Delhi) near by Laxmi Bai College

Department:

Digital Marketing
Exp : 2+ Year
Salary : Good hike on current

Company Profile:

Desmat

is one of India's leading brands in

Computer Stationery and Office Stationery Products

, with over 80 years of legacy. Our product portfolio includes

thermal paper rolls, photo papers, labels, computer stationery, and office stationery solutions

, catering to retailers, corporates, institutions, and distributors across India. With a strong offline presence, we are now scaling our

digital marketing efforts

to expand visibility and lead generation.

Job Summary:

We are looking for a detail-oriented and analytical

Meta Ads Executive

to plan, execute, and optimize advertising campaigns on

Facebook, Instagram, and other Meta platforms

. The ideal candidate should have hands-on experience with paid campaigns, audience targeting, budget optimization, and performance tracking.

Key Responsibilities:

Create, manage, and optimize Meta (Facebook & Instagram) ad campaigns. Define audience segments, targeting strategies, and campaign structures. Write engaging ad copies, select creatives, and run A/B tests. Monitor daily campaign performance, CTR, CPC, ROAS, and conversions. Optimize campaigns for better ROI and lower acquisition costs. Work closely with design/content teams for creatives and landing pages. Generate weekly/monthly reports with insights and recommendations. Stay updated with Meta Ads Manager policies, trends, and best practices. Assist in retargeting strategies and full-funnel paid campaigns.

Qualifications & Skills:

Bachelor's degree in Marketing, Business, or related field. 1-3 years of proven experience in

Meta Ads (Facebook & Instagram)

. Strong knowledge of Ads Manager, Business Manager, and Pixel integration. Hands-on experience with A/B testing, lead generation, and remarketing campaigns. Analytical mindset with proficiency in

Google Analytics, Excel/Sheets

. Good communication and teamwork skills.
Job Type: Permanent

Pay: ₹10,229.47 - ₹36,262.45 per month

Benefits:

Provident Fund
Education:

Bachelor's (Preferred)
Experience:

Meta ads : 2 years (Preferred)
Location:

Delhi, Delhi (Preferred)
Work Location: In person