AFFILSOFT is a performance-driven digital marketing company specializing in affiliate solutions, data-driven strategies, and scalable ad campaigns. We help brands grow their online presence through precise targeting, optimization, and innovative advertising solutions.
Role Overview
We are seeking a
Meta Ads & Google Ads Manager
with 2-4 years of hands-on experience in running and optimizing paid campaigns. The ideal candidate will be responsible for strategizing, executing, and managing ROI-driven campaigns across Meta (Facebook & Instagram) and Google Ads platforms, ensuring maximum reach, conversions, and profitability.
Key Responsibilities
Plan, launch, and optimize campaigns across Meta Ads (Facebook/Instagram) and Google Ads (Search, Display, YouTube, Shopping).
Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS) and optimize for maximum ROI.
Develop A/B testing strategies for ad creatives, targeting, and bidding models.
Collaborate with the creative team to design high-performing ad creatives and landing pages.
Stay updated with the latest trends, features, and best practices in performance marketing.
Prepare detailed campaign reports and share insights with the management team.
Manage ad budgets efficiently to meet business objectives.
Requirements
2-4 years of proven experience managing Meta Ads and Google Ads campaigns.
Strong understanding of paid media strategies, bidding methods, and audience segmentation.
Proficiency in Google Ads Manager, Meta Business Suite, and Google Analytics.
Experience with performance marketing, lead generation, or e-commerce campaigns.
Analytical mindset with strong skills in reporting and data interpretation.
Creative problem-solving abilities with a focus on achieving KPIs.
Excellent communication and collaboration skills.
Nice to Have
Experience with affiliate marketing campaigns.
Knowledge of conversion tracking tools (Google Tag Manager, Pixel setup).
Familiarity with automation tools and scripts for campaign optimization.
Why Join AFFILSOFT?
Work in a fast-growing, data-driven environment.
Opportunity to manage high-budget performance campaigns.
Collaborative culture with a focus on growth and innovation.
Competitive salary and performance-based incentives.
Job Types: Full-time, Permanent
Pay: ?30,000.00 - ?40,000.00 per month
Benefits:
Cell phone reimbursement
Commuter assistance
Internet reimbursement
Paid sick time
Work Location: In person
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