Business Development Executive/Sr. Executive/Asst. Manager/Manager
Company Name
Dr. B. Lal Clinical Laboratory
Company Website
Company details
Dr. B. Lal Clinical Laboratory, established in 1991, has been at the forefront of providing exemplary Pathological and Diagnostic solutions. With a commitment to incorporating the finest infrastructural and technological advancements in the global health sector, we have become a distinguished preference over the past 34+ years. Our relentless passion for delivering top-quality services, coupled with the unwavering trust of doctors and patients, has positioned us as a leader in reputed pathology lab networks.
Dr. B Lal Clinical Laboratory Pvt. Ltd. stands out as the only Pathology Lab Network with a remarkable presence of more than 130+ collection centers across Rajasthan. Our highly sophisticated Central Processing Laboratory, equipped with state-of-the-art technology, is complemented by ten regional laboratories strategically located in Kotputli, Bhilwara, Chittorgarh, Bikaner, Ajmer, Alwar, Sriganganagar, Jodhpur, Ahmedabad, Kota, Bharatpur, and Sikar. This expansive network enables us to provide prompt and efficient services to our valued customers.
The Business Development Specialist is responsible for driving growth by identifying and
acquiring new customers within the zone. This role involves prospecting, customer profiling, building relationships, and promoting the organization's brand and services to achieve sales targets and market expansion goals
Deliverables:
1. Market Research and Analysis
2. Customer Acquisition and Pipeline Development
3. Customer Relationship Management
4. Sales Process Management
5. Reporting and Performance Analysis
Key Responsibilities:
Prospecting and Customer Acquisition:
1. Conduct market research in the zone to identify industry trends, competition,
potential customers, and growth opportunities.
2. Prospect potential customers from different channels - Clinicians, Corporate hospitals,
SIS, Franchisee partners, Corporate Industry, etc. Reach out to a minimum of 200 new
prospects each month.
3. Implement a field-level lead generation plan to build a pipeline of qualified leads.
Generate at least 25 qualified leads per month.
MSL Development and Management:
1. Develop and update an MSL of a minimum 150 potential customers every quarter for
conversion, engagement and building brand visibility
2. Regular meeting with identified potential customers to nurture relationships and
explore business opportunities. Conduct at least 10 meetings with potential
customers every day.
Customer Profiling and Needs Assessment:
1. Create profiling of potential customers to understand their needs, desires. Identify
customer pain points and business challenges through needs assessment.
2. Segment the customer based on criteria of A, B, C, and D Customer to prioritize
outreach efforts.
Solution Offering:
1. Create and present the elevator pitch, tailored solutions, products and proposals that
address customer needs and align with service offerings.
2. Collaborate with the Product and Centre of Excellence team to develop and manage
scientific content and promotional materials for effective communication with
customers. Communicate scientific literature detailing product features, benefits, and
advantages to the target audience.
3. Handle objections and close deals in collaboration with Zonal Managers to ensure
customer conversion.
Account Management:
1. Schedule regular follow up visits with existing customers to review their needs,
satisfaction levels, and any issues they may have.
2. Plan and execute business activities such as RTMs,CMEs, Product-led scientific
seminars, and other community engagement based on business needs and
objectives. Engage a minimum of 30% of MSL through such activities every quarter.
Sales Process Management:
1. Manage the end-to-end sales process from lead generation to contract closure and
post-sales follow-up.
2. Log all sales activities daily in the LIMS Sales module to track progress, update
records, and analyze sales performance metrics.
3. Prepare reports and presentations on sales performance, sales funnel status, and
market insights every month.
Success Metrics:
1. Generate at least 25 qualified leads per month
2. Conduct a minimum of 10 meetings with potential customers daily
3. Achieve a 30% conversion rate on presented proposals
4. Achieve minimum 75% MSL productivity
Role Requirements:
1. Bachelor's degree in science or a related field.
2. Demonstrated track record of success in sales and key account management,
particularly in the Healthcare sector.
3. Minimum 60% score in matriculation and higher secondary
4. Exceptional customer service skills, encompassing active listening, problem-solving,
and interpersonal communication. Strong written and verbal communication skills
Interview process
Virtual
Any other additional information
Candidate Profile
Looking for a rock star developer.
Contributes appropriately to conversations
Understands client-server architectures
Flexible attitude, ability to perform under pressure
A commitment to quality and a thorough approach to the work
Strong English communication skills (written/oral)
Ability to work in a dynamic, agile environment
ATGS official Email
anita@atgs.co.in
ATGS SPOC Contact number
7406026370
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
Cell phone reimbursement
Health insurance
Leave encashment
Paid sick time
Paid time off
Provident Fund
Schedule:
Day shift
Supplemental Pay:
Performance bonus
Ability to commute/relocate:
Sri Ganganagar, Rajasthan: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
Medical sales: 1 year (Preferred)
Location:
Sri Ganganagar, Rajasthan (Preferred)
Willingness to travel:
75% (Preferred)
Work Location: In person
Expected Start Date: 02/06/2025
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