Job Description

- Join a market leader within Pharmaceutical & Biotech. - They are a very known name in medical representative training industry by it\'s achievements of huge placements in different Indian as well as multinational companies.The JobYou will be responsible for :- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.- Translating brand strategy into brand plan and go-to-market strategy.- Planning and execution of communications and media actions across offline, online and social media.- Participating in product development, pricing and supporting new product launches.- Guiding the Advertising & Promotion budget.- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget.- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.- Leading and implementing channel specific marketing strategies and plans for assigned Key Accounts and Distributors retailers.- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.- Leading activation programs with partners to improve brand visibility.- Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.- Designing and developing strong employer branding strategy.- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.- Analysing and interpreting metrics to measure the success of employer branding initiatives.Ideal Candidate : - You have at least 1 year experience ideally in Brand/Product Management or Trade Marketing within Healthcare & Lifesciences industry.- You have prior experience in dealing with Key Accounts and Distributors.- Experience within Employer Branding and Demand Generation/Customer Acquisition Funnel would be a strong advantage.- You have solid experience in a regional role ideally including experience covering India.- You are a strong networker & relationship builder- You are highly goal driven and work well in fast paced environments- You possess strong analytical skills and are comfortable dealing with numerical data (ref:updazz.com)

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