Job Description

Business Director, Mediacom
Mediacom is seeking a Business Director with 8-10 years of work experience who would be responsible for a role as client engagement/project lead. This will be a secondment role for one of the global multinational CPG client and market leader in its category based out of Hyderabad.
A media professional with strong experience in digital marketing strategy. A person with strong performance marketing, ecommerce background will be an added advantage.
Expert in delivering strategic solutions, this role will collaborate with multiple team members to anchor integrated media strategy with a digital first approach, consumer insights and market/ media dynamics.
Reporting of the role:
This role reports to the – General Manger
3 best things about the job:

• You would be working in one of the most renowned and awarded global agency
• A client that supports and encourages innovative and exciting work
• Scope to work on various target segments across multiple touch points

Measurement of success
In three months:

• You would have complete knowledge of relevant categories.
• You would have been able to understand the client working style and deliver on their day-to-day requirements and start building relationships with the key decision-makers within the current pipeline
• Build a good relationship with clients, internal and external stakeholders, and partners
• Proactively drive the business initiatives and response to the client requirements & briefs.

In six months:

• Demonstrate a good understanding of clients’ business and challenges and ability to apply the knowledge in the formulation of campaign strategy and recommendation.
• Ability to start leading long term & short-term media strategy for the client
• Be the source on what’s new and emerging channels in media and technologies across media, automation and digital commerce
• Be on top of all the research and insights in the category of client’s business.

In 12 months:

• Established strong Client relationships and receive great from key client contacts
• Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level
• Strategic Thinking: Ensure holistic thinking is carried across channel planning and outcomes that can be clearly measured.

What you will need:

• At-least 8 years’ experience in media strategy / planning / execution / account planning
• Proficient in anchoring and presenting annual, quarterly media strategies & plans.
• With experience of various responsibilities within the media ecosystem.
• Go-getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude & dare for innovation.
• Working knowledge of all tools – TGI, BARC, MAP, IRS. Knowledge of digital tools (COMSCORE, Similarweb, Google trends, etc) would be a plus.
• Experience working with multiple stakeholders.

More about Mediacom:
Welcome innovators, initiative takers and instigators.
Founded in 1986 and established in Japan for over 10 years, we have grown to become 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.
We are proud to be recognised as the Japan Media Agency of the Year in both 2017 and 2018 with a Silver Award in 2019. With clients including Adidas, Mars, SK-II, Dell, The Coca-Cola Corporation, Cartier, IKEA, Peugeot and Citroen, working at MediaCom is a gateway to working with leading global brand organisations and connecting to people across the planet.
But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.
Our focus is on providing long term, rewarding careers and we know that when we invest in our people, we’ll deliver better results not only for them but also for our clients.
We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference and have built-in flexibility that reflects the many different ways in which people work and succeed. And it's why we actively encourage participation in our Global Mobility programme with opportunities to live and work around the world.
We are super connected and our employees contribute to and shape the working environment, from promoting work-life balance and well-being to organising team events and celebrations.
Do you want to work with smart, creative, connected and enthusiastic people in a stable and rewarding environment? So do we.
Welcome to MediaCom.
About India:
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.