Job Description

Media Sales Executive -- (BTL / Events / Digital / OOH / Transit)

Location:

Ahmedabad / Pune / New Delhi / (open to relocation / travel across assigned states)

Department:

Sales -- (Below-The-Line, Events, Activations, OOH, Digital & Media Sales)

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About JK Events & Advertising

JK Events & Advertising is a 360 agency delivering events, BTL activations, digital services, OOH & media solutions for national clients (Reliance Digital, Kotak, Poonawalla etc.). We design and execute brand activations, product promotions, experiential campaigns and integrated digital campaigns that make brands impossible to ignore. jkeventsandadvertising.com

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Role overview

We're hiring a hands-on

Sales Executive -- BTL

to grow JK Events' BTL revenues in Ahmedabad and surrounding markets. This role is strictly BTL (Below The Line) -- no ATL responsibilities. You will be responsible for selling BTL activations, managing client relationships, converting leads into projects and coordinating with operations to deliver flawless on-ground executions. This is a field-centric, target-driven role with attractive incentives for meeting/exceeding targets.

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Key responsibilities

Prospect, generate and close new BTL business (retail activations, roadshows, mall promotions, sampling, cantervan, mascot events, cinema & experiential activations). Manage end-to-end sales cycle: lead qualification, proposal creation, negotiation, contract closure, handover to operations and post-event feedback. Prepare persuasive proposals, rate cards and customised activation concepts matching client objectives and budgets. Hit monthly/quarterly revenue & activation KPIs; maintain accurate sales pipeline in CRM. Build and maintain relationships with retail chains, mall management, brand managers, distributors and local vendor partners. Co-ordinate with ops, production, logistics and creative teams to ensure feasibility and profitable delivery of projects. Track activation performance (attendance, leads generated, samples distributed, redemption rates) and provide concise post-activation reports to clients. Attend client meetings, pitches and local trade events; represent JK Events professionally in the market.
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Target KPIs

Monthly revenue / new business target (numeric target set by manager). Number of activations booked per month/quarter. Gross margin / profitability per activation. Client retention / repeat business rate. Timely handover & execution (ops SLA adherence).
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Must-have (required)

Up to 3 years of proven sales experience in BTL/event activations/field sales/activations (agency or client side). Strong field sales skills: cold calling, client meetings, negotiations and closing. Knowledge of on-ground activation formats (mall activations, retail promotions, roadshows, sampling, cantervan, cinema promotions etc.). Excellent communication and presentation skills in English and local language (Gujarati / Hindi). Comfortable with frequent travel / on-field work and flexible hours (events often on weekends). Good commercial acumen -- pricing, margins, basic P&L understanding. Strong organizational skills and ability to coordinate cross-functional teams.
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Nice-to-have (preferred)

Existing relationships with retail chains, mall owners, local vendors, or FMCG/distribution contacts in Ahmedabad. Experience using CRM tools (Zoho/HubSpot/Salesforce) and MS Excel for pipeline reporting. Basic understanding of media buying / TTL campaigns (helps with coordination across ATL/BTL).
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What we offer

Target-linked variable pay + attractive incentives for overachievement. Field allowance / travel reimbursement and event assignment bonuses. On-the-job training in campaign design, client pitching and activation delivery. Opportunity to work with national brands and scale BTL operations in the Ahmedabad region.

Work Schedule

Working Days:

Monday to Saturday

Weekly Off: Sunday

Office Timing:

9:30 AM - 6:30 PM (45 min Lunch break)

Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?30,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement Leave encashment Paid time off
Ability to commute/relocate:

Viman Nagar, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

How many years of experience do you have in BTL sales and on-ground event activations? Which BTL activation formats have you worked on?
(Retail activations, mall promotions, sampling, cantervan, roadshows, cinema promotions, etc.)

What type of clients have you handled before?
(Retail brands, FMCG, malls, distributors, agencies, etc.)

Are you comfortable doing field sales, client meetings, and frequent travel?
(Yes/No)

Do you have existing contacts with malls, retail chains, FMCG distributors, or vendors in Ahmedabad?
(Yes/No)

What was your last monthly revenue/target achievement?
(Brief answer)

Are you experienced in preparing proposals, concepts, or rate cards for BTL activations?
(Yes/No)

Why do you think you are the right fit for this field-based BTL sales role?
(Short 1-2 line answer)

Willingness to travel:

100% (Required)
Work Location: In person