Job Description

We are looking for an experienced Media and PR Specialist who can help us elevate our brand presence and manage our media relations. The ideal candidate should have a proven track record in the B2B events industry and possess a deep understanding of media strategy and public relations.




Responsibilities & Scope of Work




1. *Media Strategy:* Develop and execute a comprehensive media strategy to enhance our brand visibility and reputation within the industry.




2. *Press Releases:* Draft compelling press releases and news articles to announce company milestones, event launches, and other newsworthy developments.




3. *Media Relations:* Build and maintain strong relationships with key media outlets, journalists, and industry influencers.




4. *Content Creation:* Create engaging and informative content for various media channels, including social media, newsletters, and the company blog.




5. *Event Promotion:* Collaborate with the marketing team to promote our events through media channels, securing coverage and partnerships.




6. *Analytics:* Monitor and report on media coverage and PR efforts, providing insights and recommendations for continuous improvement.

Requirements

• 
  Bachelor\'s degree in Communications, Public Relations, or a related field.
  
  

• 
  4-5 years of experience in media relations and PR, preferably in the B2B events industry.
  
  

• 
  Proven success in securing media coverage and building media relationships.
  
  

• 
  Exceptional written and verbal communication skills.
  
  

• 
  Strong organizational and project management abilities.
  
  

• 
  Proficiency in PR software and analytics tools.
  
  
• 
  Creative thinking and the ability to generate innovative PR ideas.