Job Description

Our Client is hiring for Media PlannerThe JobYou will be responsible for :- Ensuring that advertising messages align with client or company objectives- Monitoring the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders- Researching the current media landscape and keeping up to date with the latest media trends- Determining the most suitable media mix given the nature of each client's business, budget and preferred advertising media- Building and maintaining relationships with clients, advertising platforms and media influencers- Enhancing the company's brand awareness and corporate image.- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories.- Leveraging a variety of media channels to maximise the company's brand exposure through interviews, editorials etc.- Building strong and positive relationships with media, influencers and other related parties.- Developing and editing news releases, speeches, articles and other editorial collateral.- Managing an external PR agency.- Analysing and reporting results of PR campaigns & initiatives.- Planning and executing viral marketing campaigns across a range of social media platforms.- Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.- Developing and managing the editorial calendar.- Developing and implementing pricing strategies that enhance profitability.- Working closely with other teams to closely track movements in costs.- Analysing price change requests from the sales team by evaluating margin impact, potential incremental volume, and competitor price levels.- Assisting in creating promotional campaigns.- Tracking market trends and keeping up to date on prices set by competitors.Ideal CandidateSkills Required:- You have at least 1 year experience within a Pricing, Public Relations or Marketing Communications role, ideally within the Media & Entertainment industry.- You have strong media relationships across this space and a proven track record of executing successful public relations campaigns.- You have solid experience in a regional role ideally including experience covering Southeast Asia.- Experience within ATL, BTL, Content Planning, Content Analysis, Social Media / Viral Marketing, would be a strong advantage.- You have good knowledge of Other.- You are a strong networker & relationship builder- You possess strong analytical skills and are comfortable dealing with numerical data- You are highly goal driven and work well in fast paced environments (ref:updazz.com)