Roles & Responsibilities: Public Relations Responsibilities:- Develop and execute PR strategies to strengthen brand identity and visibility.- Build and maintain strong relationships with lifestyle, interior, and home dcor media, influencers, and journalists.- Draft compelling press releases, articles, and media pitches aligned with brand voice.- Coordinate interviews, media interactions, and press events to generate brand buzz.- Monitor media coverage and industry trends; identify opportunities for proactive storytelling.- Assist in managing brand reputation and handling crisis communication, if required.- Work closely with internal teams to align messaging and content with overall marketing efforts. Business Development (Lead Generation) Responsibilities:- Identify potential clients through research, networking, social media, or events.- Generate high-quality leads for the design/sales team.- Maintain an organized lead tracker with timely follow-ups and handovers.- Earn attractive perks/incentives for every lead that results in a successful project/client closure.- Collaborate with the marketing and design teams to support lead conversion efforts. (ref:updazz.com)
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