Job Description

Job Title:

Media Manager

Location:

Trivandrum, Kerala

Reporting To:

Head of Marketing

Job Summary:

Pankajakasthuri is seeking a dynamic and strategic

Media Manager

to lead and optimize media investments across multiple channels, including TV, Print, OOH, Radio, and Digital. The role requires an individual with a deep understanding of media planning, PR strategy, and ground-level brand activations. The ideal candidate will ensure that media spends are optimized while aligning with business objectives of driving awareness and sales.

Key Responsibilities:

Media Planning & Execution:

Develop and implement

media plans

across TV, Print, OOH, Radio, and Digital to maximize reach and impact. Analyze market trends and audience insights to optimize

media mix and budget allocation

. Work closely with internal marketing teams and

media agencies

to negotiate and buy media placements efficiently. Monitor and evaluate

campaign performance

, ensuring alignment with business goals and ROI targets.

Public Relations & Agency Coordination:

Own the

PR strategy

and manage media relations to enhance brand visibility and credibility. Collaborate with

PR agencies

to drive earned media coverage and brand storytelling. Oversee the creation and distribution of press releases, brand communications, and interviews.

Brand Activations & On-Ground Engagements:

Identify and execute

on-ground brand activations

that align with marketing objectives. Develop and own the

activation calendar

, ensuring seamless execution across different regions. Work with event partners and agencies to create

high-impact consumer engagement programs

.

Budget Management & Optimization:

Optimize

media spends

while ensuring maximum impact and efficiency. Track and report on

campaign ROI

, identifying opportunities for improvement. Ensure adherence to budgets while maintaining quality and effectiveness of media investments.

Key Outcomes & Success Metrics:

Optimized media spend

ensuring maximum return on investment.

Increased brand awareness

through strategic media planning and PR efforts.

Higher consumer engagement

through effective brand activations.

Efficient execution

of media campaigns with measurable business impact on awareness and sales.

Key Skills & Qualifications:

Bachelor's or Master's degree in Marketing, Media, Communications, or a related field.

5-8 years

of experience in media planning, PR, or brand activations. Strong understanding of

media landscape

and digital marketing trends. Experience working with

media agencies

and PR firms. Analytical mindset with the ability to interpret

campaign performance metrics

. Excellent communication, negotiation, and stakeholder management skills.

Why Join Us?

Be part of a fast-growing, purpose-driven brand in the Ayurveda space. Opportunity to

lead media strategy

for a well-established brand. Work in a collaborative environment with a strong focus on

innovation and impact

.
If you have the passion and expertise to drive impactful media strategies, we'd love to hear from you!

Job Type: Full-time

Pay: ₹450,000.00 - ₹500,000.00 per year

Benefits:

Health insurance Provident Fund
Education:

Master's (Preferred)
Experience:

Media relations: 4 years (Preferred)
Location:

Trivandrum, Kerala (Required)
Work Location: In person