to scale our performance marketing efforts across the USA geography. You will be responsible for managing high-volume budgets and executing full-funnel strategies on Google, Meta, and TikTok.
The ideal candidate isn't just a "manager" but a tactical buyer who thrives in
CPA and CPS environments
. If you have a proven track record of maintaining high ROI in the Nutra or Home Improvement space, we want to talk to you.
Key Responsibilities
End-to-End Campaign Management:
Plan, launch, and optimize paid social and search campaigns across
Google Ads, Meta, and TikTok
.
Performance Optimization:
Obsess over CPA and CPS metrics to ensure all campaigns meet strict profitability targets for the USA market.
Creative Strategy:
Collaborate with the creative team to iterate on high-converting hooks and landing pages specifically tailored for Nutra and E-com audiences.
Data Analysis:
Conduct deep-dive analysis into campaign performance, identifying scaling opportunities and cutting waste with surgical precision.
Compliance & Longevity:
Manage account health and navigate the nuances of advertising policies in restricted or high-competition verticals.
Qualifications & Expertise
Platform Mastery:
Advanced experience with Google Ads, Meta Ads Manager, and TikTok Ads Manager.
Vertical Experience:
Proven success in
Nutra, E-commerce, or Home Improvement
.
Geo-Specific Knowledge:
Deep understanding of the
USA consumer landscape
.
Model Proficiency:
Expert-level understanding of
CPS (Cost Per Sale)
and
CPA (Cost Per Acquisition)
payout models.
Technical Skills:
Comfortable with tracking setups (pixels, CAPI, S2S), attribution modeling, and A/B testing.
Compensation & Perks
Competitive Salary:
We offer a base salary that reflects your expertise and the value you bring to the team.
Performance Quarterly Bonus:
We reward results. Enjoy a performance-based bonus structure paid out every quarter based on campaign success and ROI.
Flexible Working Hours:
We value output over "clock-in" times. Enjoy a schedule that allows you to work when you are most productive.
Job Types: Full-time, Permanent
Pay: ?15,000.00 - ?60,000.00 per month
Benefits:
Health insurance
Paid sick time
Paid time off
Provident Fund
Work from home
Work Location: Hybrid remote in Bhopal, Madhya Pradesh (Bhopal)
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