Plan, execute, and manage direct media buying campaigns as well as campaigns on ad networks.
Negotiate rates, placements, and deals with publishers, networks, and traffic sources.
Analyze campaign performance data and optimize for ROI, scale, and efficiency.
Continuously test creatives, landing pages, and ad placements to improve conversion rates.
Monitor industry trends, competitive strategies, and emerging media opportunities.
Collaborate with marketing, content, and analytics teams to align campaigns with business goals.
Prepare performance reports and provide actionable management insights.
Requirements
Minimum
5 years of proven experience
in media buying (direct buys and networks).
Strong analytical skills with hands-on experience using campaign tracking and analytics tools.
Excellent negotiation and communication skills.
Solid understanding of direct response and performance marketing.
Ability to work independently, manage budgets, and deliver on performance targets.
SEO knowledge is a plus
(understanding traffic quality, funnels, and organic growth impact).
Experience in the financial publishing or fintech industry is a bonus but not required.
What We Offer
Competitive compensation with performance-based incentives.
Opportunity to work remotely with a global team.
Fast-paced environment with growth and learning opportunities.
Direct impact on the company's revenue growth.
Job Type: Full-time
Pay: ₹50,000.00 - ₹100,000.00 per month
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