- Role: Media Buyer (Search Arbitrage)- Location: Gurugram - CTC: up to 9.6 LPAIn this role, you'll be responsible for managing and scaling search arbitrage activities on platforms like Facebook and various native advertising networks.Key Responsibilities:- Execute and manage programmatic media buying campaigns focused on search arbitrage.- Identify, vet, and collaborate with quality affiliates. to expand user base.- Analyze campaign performance and optimize media buys to meet and exceed ROI goals.- Drive exponential user growth while maintaining a positive return on investment.- Stay up-to-date with industry trends and changes in search arbitrage platforms and practices.Qualifications:- 5+ years of direct experience in media buying, with a proven track record in search arbitrage.- Demonstrated expertise in buying and monetizing traffic from platforms such as Sedo, Tonic, Yahoo, Media.net, AFS (AdSense for Search), and RSOC.- Strong analytical skills and hands-on experience in optimizing campaigns for performance.- Familiarity with various performance marketing models, including CPS (Cost Per Sale) and CPL (Cost Per Lead), with a focus on e-commerce and lead generation campaigns.- Ability to work effectively in a fast-paced environment and meet aggressive deadlines.- Excellent communication, negotiation, and relationship-building skills.- Experience in performance marketing or affiliate marketing is a plus.- Bachelor's degree in Marketing, Business, or a related field. (ref:updazz.com)
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