Job Description

Role Overview

We are seeking a

Media & Content Team Lead

to spearhead our digital media strategy and content initiatives. This role combines

media leadership, content strategy, and people management

, ensuring our EdTech brand scales efficiently while maintaining high-quality engagement with learners, parents, and educators.

Key ResponsibilitiesLeadership & Strategy

Lead and mentor a team of Video Editors, Video Graphers, content writers, and designers Own the

end-to-end media funnel

: awareness ? acquisition ? engagement ? retention. Set quarterly performance goals, allocate budgets, and drive KPIs (CAC, LTV, organic growth, engagement). Align media & content strategy with launches, academic calendars, and brand campaigns. Oversee branding, performance marketing and social media trends.

Content Strategy & Writing

Build and execute a

content calendar

: titles, blogs, ads, landing pages, newsletters, and video scripts. Ensure content is aligned with learner journeys (students, parents, professionals). Maintain brand tone of voice across all platforms.

Qualifications

Min 2 years of experience in digital media, with at least

1 year in a team lead/managerial role

. Exceptional writing, storytelling skills. Proficiency with Performance Marketing Trends Experience in

EdTech, e-learning

preferred. Leadership skills: ability to mentor junior staff and collaborate cross-functionally.
Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person