Job Description

Job Summary:

The Marketing Manager will be responsible for developing, implementing, and overseeing marketing strategies and campaigns to drive brand awareness, customer acquisition, and business growth. This role involves managing marketing teams, coordinating projects, and working closely with cross-functional departments to ensure that marketing initiatives align with overall business goals. The Marketing Manager will also analyse market trends, customer insights, and competitor activities to make informed decisions and improve marketing performance.

Key Responsibilities:

Strategic Planning & Execution:

Develop and implement comprehensive marketing strategies to achieve the company's business goals. Create and execute marketing campaigns across various channels (digital, print, events, social media, etc.). Set measurable marketing objectives, budgets, and KPIs, and monitor progress toward these goals. Ensure that marketing campaigns align with the company's brand identity and values.

Team Leadership & Collaboration:

Lead and manage a team of marketing professionals, providing guidance, support, and development opportunities. Collaborate with cross-functional teams, including sales, product, and creative departments, to execute marketing initiatives effectively. Foster a collaborative, creative, and results-oriented environment within the marketing team.

Market Research & Analysis:

Conduct market research to understand customer preferences, industry trends, and competitive landscape. Analyse data and insights to measure the effectiveness of marketing campaigns and identify areas for improvement. Provide actionable recommendations based on market research, customer behaviour, and performance metrics.

Brand Management:

Oversee the development and execution of branding strategies to enhance the company's brand presence and reputation. Ensure consistent brand messaging and tone across all marketing materials, communications, and campaigns. Monitor and analyze customer feedback and brand perception, making adjustments as needed.

Digital Marketing & Content Creation:

Manage and optimize the company's digital marketing efforts, including website, email marketing, SEO/SEM, and social media. Develop engaging content for various platforms, including blogs, social media, videos, and advertisements. Analyze digital performance metrics, such as website traffic, social media engagement, and lead generation.

Event Management & Public Relations:

Plan and execute marketing events, trade shows, webinars, and conferences to promote the brand and engage with customers. Build and maintain relationships with key media outlets, influencers, and stakeholders to support the company's PR efforts. Oversee the creation of press releases, media kits, and other external communications.

Budget Management:

Develop and manage the marketing budget, ensuring effective allocation of resources for maximum ROI. Track expenses and optimize marketing spend based on campaign performance and business priorities.

Reporting & Performance Analysis:

Prepare regular reports on the performance of marketing campaigns, providing insights and recommendations to senior leadership. Use analytics tools to track campaign success, measure KPIs, and assess the overall effectiveness of marketing activities.

Qualifications & Skills:

Proven experience as a Marketing Manager or similar role, ideally in [industry]. Strong leadership and team management skills. Excellent communication, presentation, and interpersonal skills. Expertise in digital marketing platforms, SEO, SEM, and social media strategies. Solid understanding of market research, data analysis, and customer insights. Ability to think strategically and execute marketing campaigns effectively. Creative thinker with a focus on innovation and brand-building. Proficiency in marketing software and tools, such as Google Analytics, HubSpot, Mailchimp, and MS Office Suite. Strong project management skills with the ability to handle multiple campaigns simultaneously.

Education & Experience:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 1-3 years of experience in marketing, with a proven track record of success in developing and executing marketing strategies. Experience is a plus.

Personal Attributes:

Self-motivated, driven, and results-oriented. Detail-oriented with strong organizational skills. Creative and innovative, with the ability to think outside the box. Strong problem-solving and analytical skills. Ability to work under pressure and meet deadlines.
Job Type: Full-time

Pay: ?10,000.00 - ?20,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement Provident Fund
Schedule:

Day shift
Supplemental Pay:

Performance bonus Yearly bonus
Work Location: In person