MarTech Specialist - B2B Email Marketing, AI Content & Lead Generation
Location:
MMumbai (on-site)/ Hybrid
Experience Required:
4-5 years
About Us:
Datamatics Business Solutions is a global leader in delivering bespoke data-driven solutions for B2B enterprises. We help organizations accelerate growth through modern marketing, AI-powered content strategies, and intelligent demand generation.
Role Overview:
We are seeking a MarTech Specialist who blends creative strategy with technical execution. You will lead AI-assisted email content creation, build personalized nurture journeys, and drive measurable lead generation. This is a hands-on role requiring expertise in email marketing platforms, basic HTML development, and marketing automation tools such as Brevo, Hubspot and Apollo.
Key Responsibilities:
Develop, execute, and optimize B2B email marketing campaigns with a focus on personalization and conversion.
Apply prompt engineering skills to leverage AI tools for high-impact email and nurture sequence content.
Build nurture campaigns that engage prospects at every stage of the funnel, from awareness to conversion.
Design and code basic HTML email templates and landing pages that are responsive and brand-compliant.
Manage campaigns in Brevo, Hubspot and Apollo, including segmentation, automation flows, and performance reporting.
Drive measurable qualified lead generation and contribute to sales pipeline growth.
Analyze campaign data to identify insights and optimize performance.
Maintain email database hygiene and ensure compliance with GDPR, CAN-SPAM, and other relevant regulations.
Required Skills & Experience:
4-5 years of B2B email marketing and lead generation experience.
Proven track record in personalized email campaigns and audience segmentation.
Hands-on experience with Brevo, Hubspot and Apollo (experience with other MarTech tools is a plus).
Prompt engineering experience using AI tools for crafting persuasive, tailored campaign content.
Strong expertise in nurture campaigns and multi-step automation workflows.
Proficiency in basic HTML/CSS for email and landing page creation.
Data-driven mindset with excellent analytical and reporting skills.
Ability to work in a fast-paced, collaborative environment.
Preferred Qualifications:
Experience in IT, SaaS, or professional B2B services industries.
Knowledge of A/B testing, personalization strategies, and customer lifecycle marketing.
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