Martech Solution Architect

Year    MH, IN, India

Job Description

Job Information




Department Name


MarTech & Data Science
Work Experience


4-5 years
Industry


Marketing
Date Opened


28/01/2026
City


Mumbai
Province


Maharashtra
Country


India
Postal Code


400013
Job Type


Full time

About Us




Schbang, established in 2015, is a Creative, Media, Technology Transformation company with offices across Mumbai, Bangalore, Delhi-NCR, London, UK, Amsterdam and Stockholm. With a team of 1200+ members, it delivers growth-driven end-to-end solutions across creative development, strategic advisory, film production, web, design, content, data science, and media planning & buying verticals. It is also a valued Google Premier Partner, Adobe, Hubspot, MoEngage, Shopify, ONDC, and Zoho Premium Partner.

It has featured as a LinkedIn Top 25 start-up in 2018 and 2021 and on the Financial Times' 450 High Growth Companies in the Asia Pacific List. In the last few years. Schbang has created some exciting and award-winning digital work for brands like Jio, Britannia, Fevicol, Ultratech, Skybags, Bridgestone, Castrol, Jockey, Domino's, Dabur, Philips, Nikon and many more brands.




MarTech Solution Architect (Technical Lead)


-----------------------------------------------

Experience:

4-6 Years


Location:

Lower Parel, Mumbai


Employment Type:

Full-time | On-site

Role Summary





We are looking for a solution-oriented

MarTech Solution Architect / Technical Lead

who combines strong technical execution with end-to-end solution ownership. This role will lead CRM, MarTech, automation, and integration projects--from requirement discovery and system design to development, deployment, and post-go-live optimization.



The ideal candidate is hands-on across the MarTech ecosystem, marketing automation, backend middleware, AI chatbots, RPA, analytics, and enterprise integrations, while confidently managing stakeholders, scope, timelines, and delivery quality.

Key Responsibilities


------------------------

1. Requirement Gathering & Discovery



Lead stakeholder discussions to identify business goals, pain points, and automation opportunities Translate ambiguous requirements into clear technical scope and execution plans Conduct discovery workshops for CRM, automation journeys, data flow, and integrations Create solution documentation including architecture plans, workflows, journey maps, and field mappings

2. Solutioning & Technical Architecture



Design scalable, enterprise-grade MarTech and CRM solutions Define architecture for real-time and scheduled data sync, webhooks, and middleware layers Ensure system reliability, security, logging, and failure handling Make informed trade-offs between low-code tools and custom development

3. CRM Implementation Leadership



Lead end-to-end CRM implementations across Zoho, Salesforce, or HubSpot ecosystems Own CRM architecture including custom modules, workflows, pipelines, and access controls Implement automation, validation rules, routing, SLAs, and governance frameworks Build CRM systems that drive adoption, visibility, and operational efficiency

4. MarTech & Automation Execution



Lead omnichannel marketing automation and lifecycle journey implementation Own segmentation, trigger-based flows, lead nurturing, and re-engagement strategies Execute journeys across WhatsApp, web experiences, email, and campaign platforms

5. CDP-Style Lifecycle Activation



Design event ingestion, tracking, and identity mapping strategies Build behavioral and transactional segments for activation Execute campaigns aligned to KPIs such as conversion, engagement, and attribution

6. Backend Development & Integrations



Design and develop scalable backend systems using Node.js, Express.js, REST APIs Work with SQL, MongoDB, Redis for data storage and processing Build middleware integrations for CRMs, WhatsApp platforms, Shopify, and analytics tools Ensure secure APIs, real-time syncs, retries, and logging mechanisms

7. AI Chatbots & Conversational Automation



Lead development of AI-powered chatbots for WhatsApp and web Integrate bots with CRM for automated lead qualification, routing, and escalation Improve speed-to-lead and customer engagement through automation

8. RPA & High-Volume Automation



Design automation pipelines to reduce manual work and bypass platform limitations

9. Analytics & Reporting



Build dashboards using Zoho Analytics, Google Analytics, and custom databases Track funnel performance, journey metrics, attribution, and team productivity

10. Delivery Ownership



Own end-to-end delivery including estimation, execution, QA, UAT, and go-live Manage stakeholder expectations, timelines, and rollout plans Ensure clean documentation, handover, and post-deployment monitoring

Core Skills Required


------------------------

Technical



Node.js, Express.js, REST APIs JavaScript SQL, MongoDB, Redis Backend and middleware architecture

CRM & MarTech



Zoho CRM, Zoho Creator, Zoho Flow, Zoho Desk, Zoho SalesIQ, Zoho Campaigns, Zoho Analytics Salesforce Marketing Cloud / WebEngage / MoEngage Marketing automation and lead lifecycle management

Integrations



WhatsApp platforms (Gupshup, Karix) Google Analytics Facebook & Google Ads conversion tracking Website and e-commerce integrations

Soft Skills



Strong consulting and requirement-gathering abilities Solution-oriented mindset with ownership Cross-functional leadership and collaboration Strong execution and delivery focus

Ideal Candidate Profile


---------------------------

4+ years of experience delivering CRM and MarTech implementations end-to-end Ability to bridge business requirements and technical execution Proven expertise in automation, integrations, and customer engagement at scale * Comfortable owning both solution design and hands-on development

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Job Detail

  • Job Id
    JD5176454
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    MH, IN, India
  • Education
    Not mentioned
  • Experience
    Year