Job Description

Job Title: MarTech Solution Architect

About the Role

We are seeking a highly experienced

MarTech Solution Architect

to lead the design, implementation, and optimization of marketing technology solutions that enable seamless customer engagement and data-driven marketing strategies. The ideal candidate is both a

strategic technology leader

and a

hands-on architect

, capable of translating business objectives into scalable, integrated MarTech ecosystems.

Key Responsibilities

Architect and Design:

Develop scalable, secure, and high-performance MarTech solutions integrating CRM, CDP, Marketing Automation, Analytics, CMS, and Data Platforms.

Solution Leadership:

Partner with marketing, sales, and IT stakeholders to define end-to-end marketing technology architecture aligned with business strategy.

Implementation Oversight:

Lead the deployment and configuration of marketing technology tools (Adobe Experience Cloud, Salesforce Marketing Cloud, Google Marketing Platform, etc.).

Integration & Data Management:

Design APIs and data pipelines connecting multiple platforms (CRM, DWH, analytics, campaign tools) ensuring unified customer data flow.

Innovation & Optimization:

Evaluate emerging technologies, recommend tools, and drive continuous improvement across the MarTech stack.

Governance & Best Practices:

Establish architectural standards, documentation, and quality frameworks for solution delivery.

Leadership:

Mentor cross-functional teams of developers, analysts, and marketing technologists; promote a culture of collaboration and innovation.

About Virtusa

Teamwork, quality of life, professional and personal development: values that Virtusa is proud to embody. When you join us, you join a team of 27,000 people globally that cares about your growth -- one that seeks to provide you with exciting projects, opportunities and work with state of the art technologies throughout your career with us.


Great minds, great potential: it all comes together at Virtusa. We value collaboration and the team environment of our company, and seek to provide great minds with a dynamic place to nurture new ideas and foster excellence.


Virtusa was founded on principles of equal opportunity for all, and so does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.