Job Description

Job Type:

Full-time

Work Location:

In-person / remote / hybrid (flexible)

Role Overview

We are looking for a

marketing-focused professional

to lead growth across

online marketplaces and our D2C Shopify website

. The role includes

CRM automation, paid marketing oversight, partnerships, and influencer campaigns

.

Key ResponsibilitiesMarketplace Marketing

Manage marketing across

Myntra, AJIO, Nykaa Fashion, Amazon, etc.

Plan and execute

pricing, promotions, campaigns, and visibility programs

Improve conversions through better content, keywords, and creatives Identify and onboard

new marketplaces and sales channels

D2C Website (Shopify)

Manage and optimize

Shopify storefront performance

Improve conversion rate, AOV, and repeat purchase behavior Coordinate landing pages, product pages, and campaign pages
CRM & Retention Marketing

Run automation campaigns via

Email, WhatsApp, and SMS

Create workflows for: welcome abandoned cart post-purchase win-back Drive

retention, repeat rate, and customer lifetime value

Performance Marketing Oversight

Oversee and analyze

Meta and Google ad campaigns

Understand ROAS, CAC, cost per purchase, conversion funnels Work with agencies/freelancers or run ads directly when required
Partnerships & Influencers

Build

offline store tie-ups and brand partnerships

Conceptualize and manage

influencer and creator campaigns

Track results and conversions from collaborations
Analytics & Reporting

Create weekly/monthly performance reports
Track:

revenue by channel ROAS repeat vs new customer mix campaign performance Suggest data-backed growth actions
Requirements

Experience in

fashion / D2C / marketplace marketing

(mandatory) Hands-on with: Myntra/AJIO/Nykaa/Amazon marketing tools Shopify admin CRM tools (WhatsApp, Email, SMS automation) Meta & Google ad managers Strong understanding of

menswear consumer behavior

Data-driven mindset with strong analytical skills Ability to independently own targets and growth metrics
Bonus Advantage

Experience managing

influencer campaigns at scale

Familiarity with AI tools for content and analytics
Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

Work from home
Work Location: Remote