Job Description

Orion Innovation is a premier, award-winning, global business and technology services firm. Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity. We work with a wide range of clients across many industries including financial services, professional services, telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce, and education.

Job Overview:

We are seeking an experienced

Marketo Expert

to join our dynamic marketing operations team in Mumbai. The ideal candidate will have 5-6 years of hands-on experience working in a

marketing agency environment

, supporting clients across industries by developing, executing, and optimizing campaigns using

Adobe Marketo Engage

. This role requires deep expertise in Marketo, strong marketing acumen, and a client-first mindset to deliver seamless campaign execution and performance tracking.

Key Responsibilities:

Design, build, and execute end-to-end

Marketo campaigns

, including emails, landing pages, nurture programs, and lead scoring. Manage campaign operations across multiple client accounts, ensuring

timely execution and accuracy

. Collaborate with clients to

understand campaign goals

, develop campaign strategies, and recommend best practices. Set up

smart lists, segmentation, tokens, and dynamic content

to personalize marketing communications. Conduct

A/B testing

, monitor campaign performance, and generate performance reports with actionable insights. Ensure

CRM and Marketo integration

health Maintain

data hygiene

, manage opt-outs, and ensure compliance with GDPR, CAN-SPAM, and other data privacy standards. Support campaign QA processes including testing email renders, link validation, and responsive layouts across devices. Work with internal cross-functional teams (creative, data, strategy) to deliver on campaign KPIs. Stay current on Marketo platform updates and industry trends to enhance strategies.

Key Skills:

5-6 years of hands-on experience

in Marketo campaign management in a

digital marketing agency

setting. Strong understanding of

marketing automation concepts

, campaign workflows, and lifecycle marketing. Proficient in creating emails, landing pages, forms, and nurture programs within Marketo. Familiarity with

marketing metrics

, performance analytics, and attribution models. Experience integrating Marketo with CRM platforms like Microsoft Dynamics. Excellent communication skills; ability to translate technical details into business insights. Understanding of broader digital marketing tactics such as

email marketing, demand generation, lead nurturing, and content marketing

. Marketo Certified Expert (MCE) certification preferred.

Agency Experience Preferred

Bachelor's degree in

Marketing, Communications, or related field

.

What We Offer:

Opportunity to work with

global team

across diverse industries. A collaborative, inclusive, and growth-focused work culture. Competitive compensation and benefits. Ongoing training and certification support to stay ahead in MarTech.

Orion is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, citizenship status, disability status, genetic information, protected veteran status, or any other characteristic protected by law.



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