Job Description

Country/Region: IN
Requisition ID: 30359
Work Model:
Position Type:
Salary Range:
Location: INDIA - NOIDA- BIRLASOFT OFFICE

Title:

Marketo Contractor

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Description:

Area(s) of responsibility

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Overview

We are looking for a Senior Marketo Developer to lead the design, development, and optimization of advanced marketing automation solutions. This role requires deep technical expertise in Marketo, hands-on API integration experience, and the ability to architect scalable workflows that align with sales and marketing processes.

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Key Responsibilities

Marketo Development & Automation

Design, build, and optimize complex Marketo programs, nurture streams, and lead scoring models. Develop and maintain dynamic content, snippets, tokens, and program templates.

API & Integration

Develop custom integrations using Marketo REST/SOAP APIs and LaunchPoint connectors. Ensure seamless data flow between Marketo, Salesforce, and third-party systems.

Data Management & Architecture

Maintain data hygiene, enrichment, and normalization across platforms. Architect scalable solutions for lead lifecycle, routing, and attribution.

Performance Optimization & Troubleshooting

Monitor system performance, troubleshoot sync/API issues, and resolve campaign execution errors. Conduct unit, integration, and regression testing for new solutions. Provide technical documentation, best practices, and mentor junior developers.

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Qualifications

5+ years of hands-on experience with Marketo development and administration. Expertise in Marketo APIs, LaunchPoint services, and integrations with CRMs (preferably Salesforce). Strong skills in HTML, CSS, JavaScript, Velocity scripting, JSON, XML. Proven experience building scalable, modular program templates and workflows. Strong understanding of lead lifecycle management, attribution, and marketing operations best practices. * Marketo Certified Expert (MCE) required; additional certifications preferred.