Job Description

Key Responsibilities:

Design, build, and manage end-to-end

Marketo campaigns

including emails, landing pages, forms, and smart lists. Collaborate with demand generation, product marketing, and sales teams to support campaign execution and lead nurturing workflows. Manage segmentation, scoring, and lifecycle stages to optimize campaign performance and conversion rates. Monitor campaign metrics, analyze results, and create detailed reports and dashboards to improve future campaigns. Ensure data accuracy, compliance (GDPR, CAN-SPAM), and integration between

Marketo and CRM systems

(preferably Salesforce). Maintain campaign calendars and ensure timely execution aligned with the overall marketing strategy. Continuously optimize workflows and templates for better efficiency and performance.
8. Conduct final QA of campaign and email assets, including checklist-based validation, list verification, and formal sign-off prior to deployment. Maintain QA documentation for audit and optimization purposes.

Required Skills & Qualifications:

4-7 years

of hands-on experience in

Marketo

as a core marketing automation tool. Must be a

Marketo Certified Expert or Specialist

. Strong understanding of

B2B marketing

, lead generation, and customer journey mapping. Proficient in HTML/CSS for email and landing page customization. Experience with CRM tools like

Salesforce

is a must. Strong analytical skills with experience in campaign performance tracking and reporting. Excellent communication, project management, and collaboration skills.

Nice to Have:

Familiarity with tools like Google Analytics, Tableau/Power BI, or other BI/reporting platforms. Experience with other Martech tools such as Drift, ON24, or Demandbase. Exposure to ABM (Account-Based Marketing) strategies.
Job Type: Full-time

Schedule:

Day shift
Work Location: In person