Job Description

Job Title: Marketing Executive - Print & Packaging Industry

Location:

[Kotambi Location]

Job Type:

Full-time

Department:

Marketing / Sales & Marketing

Job Summary:

We are looking for a creative and driven

Marketing Executive

to join our team in the

print and packaging industry

. The ideal candidate will have a strong understanding of marketing strategies tailored to B2B packaging solutions and a passion for delivering innovative campaigns that drive brand awareness, generate leads, and support business growth.

Key Responsibilities:

Develop and execute marketing strategies to promote packaging and print solutions across B2B and B2C markets. Create and manage content for brochures, product catalogs, website, and social media platforms. Conduct market research and competitor analysis to identify trends and new opportunities. Plan and coordinate trade shows, exhibitions, and client events. Work closely with the sales team to align marketing initiatives with business goals. Manage and optimize digital marketing campaigns (SEO, PPC, email, and social media). Monitor performance metrics and prepare regular reports on campaign effectiveness. Develop branding and visual identity materials in coordination with design teams. Handle client communication for marketing materials, product launches, and promotional items.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or related field. 2-5 years of experience in marketing, preferably within the

print, packaging, or manufacturing industry

. Solid knowledge of marketing principles, campaign management, and content creation. Familiarity with packaging trends, materials, and printing processes (flexo, offset, digital, etc.) is a plus. Proficiency in design and marketing tools (e.g., Adobe Creative Suite, Canva, HubSpot, Mailchimp). Strong communication, organization, and project management skills.

Preferred Skills:

B2B marketing experience in a technical or industrial environment. Knowledge of sustainable or eco-friendly packaging trends. Experience in CRM systems and data-driven marketing. Ability to work cross-functionally with design, production, and sales teams.
Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?35,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person