Job Description

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Marketing Manager-Burgundy Private
INTERNAL USAGE:
No. of Vacancies: 1 Reports to: Senior Marketing Manager- Burgundy Private
Is a Team leader? N Team Size: N
Grade: SM/ AVP
Business: Department: Marketing Sub-Department: Product Marketing
Location: Mumbai
About Marketing

The Marketing Department plays a vital role in promoting the Axis Brand and building scale for subsidiaries. The Key role of the marketing function is to influence consumer behavior & help the various businesses of the bank achieve their business goals by developing a cohesive brand & marketing strategy that drives awareness, affinity & therefore consideration for Brand Axis. Marketing department is also the custodian of Brand Axis, (i.e.) What does the Brand stand for, Our Brand Philosophy etc. .
About the Role

The individual will be manage the sustained engagement plan for the existing Burgundy Private customers of the bank by curating and executing high quality, differentiated events and experiences. The role will also support in creating communication and campaign to drive acquisition.

Key Responsibilities

• Develop a comprehensive event and engagement calendar for engaging with the existing Burgundy Private clients , in collaboration with the business stakeholders
• Partner with various agencies and partners- creative, media and event management to execute the events.
• Capitalize the events to create an impactful social media content plan to build Burgundy Private brand
• Track and monitor effectiveness of events and present performance and learnings to management periodically.
• Develop and maintain a strong brand identity by ensuring consistency in communication across all touchpoints, while ensuring adherence to brand guidelines in all communications
• Stay updated on industry/ market trends, and competitor activities to identify new opportunities and challenges. Conduct regular competitor analysis to benchmark the marketing strategy/ against industry standards
• Provide insights and recommendations based on market research to enhance marketing efforts and stay ahead of the competition

Qualifications

• MBA in marketing
• 4-6 yrs. of experience in marketing of luxury brands

Role Proficiencies:

Knowledge

• Knowledge of luxury/ HNI marketing, consumer behavior, and trends

Skills

• Strong interpersonal skills and ability to collaborate and influence cross-functional teams
• Exceptional written and verbal communications skills
• Great event management/ execution skills with attention to details

Abilities:

• Ability to multi-task and be able to handle multiple campaigns/events simultaneously.
• Ability to work as a part of team and contribute towards team goals
• Experience in managing agencies / vendors

About Axis

Incorporated in 1994, Axis Bank is one of India\xe2\x80\x99s most trusted banks & the third largest in the private sector. At Axis Bank, customer centricity has always been the foundation of our business. Our efforts to address the requirements of a diverse customer cross-section are powered by robust infrastructure, advanced technology, a comprehensive monitoring & control framework & a large talent pool.

The Bank has a young & engaged workforce of over 60,000 employees, with an average age of 30 years. We are an equal opportunity employer & believe in empowering our employees by offering rich roles, learning opportunities & flexibility to chart their career, their way.

Skills:

Refer to the

About Company:

Axis Bank is the third largest private sector bank in India. The Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates, MSME, Agriculture and Retail Businesses. The Bank has a large footprint of 4,594 domestic branches (including extension counters) with 11,333 ATMs & 5,710 cash recyclers spread across the country as on 31st March, 2021. The Bank has 6 Virtual Centres and has over 1500 Virtual Relationship Managers as on 31st March 2021.The Overseas operations of the Bank are spread over eight international offices with branches at Singapore, Dubai (at DIFC) and Gift City-IBU; representative offices at Dhaka, Dubai, Abu Dhabi, Sharjah and an Overseas subsidiary at London, UK. The international offices focus on Corporate Lending, Trade Finance, Syndication, Investment Banking and Liability Businesses

Axis Bank