Job Description

About the Role

We are looking for a curious cat to join our marketing ninjas and work closely with our brand & performance leads to create, disseminate online and offline communications.

What You'll Do Social Media Management

Conceptualise and

co-create the brand's social media calendar

for multiple accounts/channels

Engage as the brand on social channels

, conversing with followers, leads and customers Collaborate with the content team to

create short-form assets

for visual heavy Instagram and Youtube Assist leads with

scripting

short and long form content Manage

end-to-end comms

on all active social media channels from assisting in content creation, cataloguing content assets, writing caption copy, posting and response management Generate and

share insightful reports

on social media performance beyond vanity metrics
Brand Communication

Translate campaign briefs for retail; assist in creation of

in-store assets

and communication touchpoints Co-create Press Releases and

engage with journalists & publications

to disburse official brand comms
Digital Communications

Write copy

for short & long form social media assets - caption copy, descriptions, hooks for stories, etc Conceptualise and

co-author storytelling content

for blog posts, email campaigns and digital guides Iteratively work on

micro-copy for marketing automations

, designed to drive retention and conversion. Layer all digital copy with keyword research and allied SEO best practices to

strengthen organic discovery

of the brand.
We're looking for you if you're:

Someone who wants to build their understanding of consumer psychology and behavioural sales for a lifestyle brand An aesthete & tastemaker who can refine their sense of style to match brand sensibilities Eloquent yet simple in their ability to write and speak in English A multi-tasker who can work within a diverse team without being micro-managed Fairly proficient in basic tools (Canva, Google Docs/Sheets) and willingness to explore more advanced ones Holding basic know-how in writing smart and clinical prompts for AI tools (ChatGPT, Midjourney) A Bachelors Degree or equivalent, preferably in (but not limited to) Business/ Marketing/ Communications
Work with us if you're looking to:

Work on omni-channel campaigns across digital and offline touchpoints Be part of the growth journey of a lifestyle D2C brand Co-create and collaborate with a diverse and driven team of creatives Understand and unlock real-world synergy between brand and performance marketing
Job Types: Full-time, Fresher

Pay: ₹10,000.00 - ₹12,500.00 per month

Work Location: In person