Job Description

CONTEXT

The position is primarily responsible for driving all B2C and B2B marketing initiatives of the channel to maximize the channel s reach growth and generate positive, impactful conversation for its content. To deliver the target market share/revenues/GRPs for the channel by ensuring seamless execution of all marketing initiatives.

KEY RESPONSIBILITIES

Planning Execution of all Marketing Initiatives: Planning and execution of impactful 360-degree marketing campaigns for new show launches to deliver reach targets To plan, execute and monitor weekly playout of all promotional elements on Star Kirano To execute the brand building initiatives as per the brand activity calendar To create an impactful presence of the brand on social media platforms and ensure maximum engagement of the pages through regular promotional content creation To deploy on-ground reach drive initiatives through help increase channel s reach growth Collaborate with cross-functional teams to ensure timely and smooth execution of all promotional activities. Collaboration with revenue verticals
(a) AD sales PRS Should be able to collaborate with revenue strategy team programming team to help achieve revenue numbers. Should understand the ways of product integration co-branding. Should enable, execute and monitor a robust sales intervention calendar which will deliver topline numbers

(b) Distribution Sales Should be able to conceptualize and create a plan that will help increase channel subscription base revenues. Needs to collaborate facilitate Distribution Sales / Strategy Team as per requirement

Business Support - Drive special projects / initiative when assigned

QUALIFICATION

1-3 years experience in the communications business, preferably with media or advertising background MBA: Marketing

KNOWLEDGE AND SKILLS

A thorough understanding of the socio-cultural landscape of Orissa Should be able to read and speak Oriya Analytical skills would be strong Technically savvy, with very good communication (written, verbal and email etiquette) Ability to evolve methods, approaches and philosophies to accommodate expectations

PERSONAL ATTRIBUTES

Passionate person with an ability to build capacity and scale up the operations quickly Carries a dream to create a new entity from scratch Ability to lead an environment of constant change Ability to stay connected to bigger purpose along with high transactional routine Ability to express and perform under pressure is essential Demonstrates high degree of creativity and unusual common sense
Job Type: Full-time

Pay: ?5,000.00 - ?35,000.00 per month

Ability to commute/relocate:

Bhubaneswar, Khordha - 751003, Odisha: Reliably commute or planning to relocate before starting work (Required)
Experience:

total work: 1 year (Preferred)
Work Location: In person