Develop and execute trade marketing plans for all channels (retail, distribution, wholesale, etc.).
Collaborate with sales teams to drive brand presence and category growth in trade channels.
Manage and monitor in-store promotions and ensure alignment with marketing campaigns.
Analyze trade trends, competitors, and customer feedback to refine strategies.
Build strong relationships with distributors, wholesalers, and retailers.
Plan and implement schemes/incentives to drive secondary sales.
Monitor and report on effectiveness of trade marketing activities and ROI.
Work closely with the merchandising and branding teams to ensure consistency in execution.
Ensure timely delivery of POS materials, promotional kits, and visibility tools.
Conduct market visits to assess execution, competitor activities, and trade feedback.
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