Job Description

Location:

Mohali

Experience:

2-5 Years

Employment Type:

Full-Time

Company Profile

:

APPWRK IT Solutions Pvt. Ltd.

is an India-based IT Service Provider founded in the year 2012, intent on associating with the right people at the right place to achieve the best possible results. Since 2012, APPWRK IT Solutions has been continuously developing web applications for businesses across the globe. We have successfully delivered numerous projects in the IT field, covering Mobile, Desktop, and Web applications.
We are well known for our expertise, performance, and commitment to delivering high-quality solutions. As an IT services and product-based company, we cater to various industries, providing cutting-edge technology solutions tailored to our clients' needs.
We take pride in working with Fortune 500 clients like

Unilever

and have a strong global presence in the

US, Netherlands, and Australia

. In India, we operate from

Chandigarh and Delhi

, offering top-tier IT solutions to businesses worldwide. Our team of skilled professionals is dedicated to driving innovation, efficiency, and digital transformation for our clients.

About the Role

We are looking for a dynamic

Marketing & Strategy Executive

to drive data-driven marketing initiatives, build strong brand visibility, and support the company's growth roadmap. This role combines hands-on digital marketing execution with strategic planning, performance analysis, and cross-functional collaboration.

Key Responsibilities

Marketing Strategy & Planning

Develop and execute marketing strategies aligned with business goals.
Conduct market, competitor, and customer research to identify opportunities.
Build quarterly marketing plans across digital, content, and performance channels.

Digital & Performance Marketing

Plan, run, and optimize

Meta Ads, Google Ads (Search, Display, Performance Max, YouTube)

.
Conduct

A/B testing

for ads, landing pages, and campaigns to improve performance.
Manage budgets, track ROAS, CAC, and other KPIs.

SEO & Website Management

Work on

on-page, off-page SEO

, keyword research, and optimization strategies.
Collaborate with content teams to ensure SEO-friendly content creation.
Monitor website analytics, traffic, and user behavior.

Analytics & Reporting

Use tools like

Google Analytics, Tag Manager, Search Console, Meta Business Suite

to track results.
Create weekly/monthly performance reports with actionable insights.
Recommend improvements for conversions and customer acquisition.

Content & Communication

Support content creation for blogs, case studies, social media, and email marketing.
Maintain consistency in brand message and tone across platforms.

Cross-Functional Collaboration

Work closely with sales, design, and development teams to align marketing goals.
Assist in product positioning, messaging, and go-to-market strategies.

Required Skills & Qualifications

Bachelor's degree in Marketing, Business, or related field.
2-5 years of experience in

digital marketing or marketing strategy

(IT industry preferred).
Strong knowledge of:

Meta Ads / Facebook Ads Manager

Google Ads

A/B Testing & CRO

SEO (On-page, Off-page, Technical basics)

Google Analytics, Search Console, Tag Manager

Keyword Research & Competitive Analysis Tools

(SEMrush/Ahrefs preferred)
Strong analytical and problem-solving skills.
Ability to create and interpret reports using data.
Excellent communication and presentation skills.
Creative mindset with strong attention to detail.

Good to Have

Experience with

email marketing tools

(Mailchimp, HubSpot, etc.)
Understanding of

content marketing and social media strategy

Basic knowledge of

HTML/CSS

(for minor SEO or website tweaks)
Familiarity with

CRM tools

Why Join Us?

Work with a fast-growing IT services company.
Opportunity to own end-to-end marketing initiatives.
Supportive and collaborative team environment.
Exposure to global clients and large-scale digital campaigns.