Job Description

:

Role: Marketing Strategist (Senior / Experienced)

Location:

Somajigudda, Hyderabad

Experience:

6-10+ years

in marketing strategy, growth, or performance marketingRole Overview
We are looking for an experienced

Marketing Strategist

who can

think, plan, execute, and measure

. This role is not about posting content or running ads blindly--it's about

building scalable marketing systems

aligned with business goals.
You will own

strategy ? execution direction ? performance accountability

across digital channels, products, and markets.Key Responsibilities
Strategy & Planning

Design

end-to-end marketing strategies

aligned with revenue, growth, and brand objectives Translate business goals into

clear go-to-market plans

, funnels, and campaigns Define

TAM / SAM / SOM

, positioning, and competitive differentiation Build quarterly and annual marketing roadmaps with measurable KPIs

Growth & Performance

Own and optimize

funnels

(awareness ? conversion ? retention) Drive performance across

paid, organic, partnerships, creators, and community

Track and improve

CAC, CPL, LTV, ROI, retention, and conversion rates

Run experiments (A/B tests, landing pages, messaging, creatives)

Execution Leadership

Work with content, design, performance, product, and tech teams Brief teams clearly and ensure

strategy is executed as intended

Review creatives, campaigns, and copy from a

strategic lens

, not just aesthetics Ensure consistent brand and message across channels

Data, Analytics & Insights

Build and interpret dashboards (GA4, Meta, Google Ads, CRM, BI tools) Turn data into

decisions

, not reports Identify what to

scale, fix, or kill

based on evidence

Market & Customer Intelligence

Research customer behavior, pain points, and buying psychology Analyze competitors and market shifts Continuously refine ICPs, personas, and value propositions

Required Skills & Experience

6-10+ years in

marketing strategy, growth, or performance marketing

Proven experience owning

strategy + results

, not just execution Strong understanding of

funnels, attribution, and unit economics

Experience with

B2B, B2C, or marketplace models

(at least one deeply) Ability to explain complex strategy in

simple, actionable terms

Tools & Platforms

Google Analytics / GA4 Meta Ads, Google Ads, LinkedIn Ads CRM tools (HubSpot, Salesforce, Zoho, etc.) Marketing automation & email tools Basic understanding of SEO, content, and conversion optimization
Job Type: Full-time

Pay: ₹25,096.07 - ₹50,878.20 per month

Benefits:

Provident Fund
Work Location: In person