Job Description

About the Role

We're seeking a

Marketing Strategist

with a proven track record in crafting and executing high-impact marketing initiatives, particularly for

SaaS products

. This role is pivotal in accelerating customer acquisition, strengthening brand positioning, and ensuring product-market fit through innovative, data-backed strategies.

As a key contributor, you'll take full ownership of strategic planning, design end-to-end marketing campaigns, and work cross-functionally to grow market share and brand equity.

What You'll Be Doing

Develop and execute comprehensive

marketing strategies

aligned with SaaS product lifecycles and business goals. Identify and segment

target audiences

to improve engagement, acquisition, and retention. Define

value propositions and positioning frameworks

to gain a competitive market edge. Conduct thorough

market research and competitor analysis

to uncover trends and customer pain points. Lead

demand generation campaigns

across digital, social, email, SEO/SEM, and paid media. Implement and refine

lead nurturing programs

to reduce churn and increase LTV. Collaborate with

content, design, sales, and product

teams to ensure cohesive and high-performing campaigns. Monitor and optimize campaigns by tracking

CAC, LTV, ROI

, and other relevant KPIs. Manage the

marketing budget

efficiently while maximizing returns. Stay abreast of evolving SaaS marketing tools, channels, and technologies. Foster a culture of experimentation and continuous learning within the marketing team.

What We're Looking For

Master's degree in

Marketing, Business Administration

, or a related field.

2-5 years

of experience in marketing, preferably in a

product/SaaS company

. Strong background in

strategic planning

and end-to-end campaign execution. Proficiency with

CRM platforms

,

CMS tools

, and

marketing automation systems

. Solid understanding of

market research methodologies

and

data analysis

techniques. Excellent

communication, collaboration, and presentation

skills. A

data-driven mindset

with a keen focus on ROI and measurable impact. Familiarity with

agile methodologies

is a plus.

Why Join Us?

Be part of a company

founded by an IIM alumnus

, built on strong values and vision. Collaborate with a

high-caliber team

of thinkers and doers who push boundaries. Thrive in a

fast-paced, intellectually stimulating

environment. Gain exposure to

cutting-edge SaaS products and growth strategies

. Enjoy a

flexible, high-growth culture

that prioritizes learning, ownership, and innovation.
Job Type: Full-time

Pay: Up to ₹3,000,000.00 per year

Application Question(s):

Please mention your current CTC What is your expected CTC Notice Period ( in Days)
Work Location: In person