in global markets. The role requires a hands-on professional who can design, execute, and optimize multi-channel marketing strategies to drive lead generation, user acquisition, and revenue growth--primarily targeting the
US and European markets
.
Key Responsibilities
Develop and execute growth strategies to scale SaaS products with free trials.
Lead
end-to-end demand generation
through:
Paid Ads (Google, LinkedIn, Meta, etc.)
Email Marketing & Drip Campaigns
SEO & Organic Growth
Webinars, Podcasts, and Thought Leadership initiatives
Create and manage the
annual marketing/media calendar
to align with business objectives.
Drive measurable results across lead acquisition, conversion, and retention.
Be hands-on in managing and optimizing campaigns across all relevant
social media platforms
.
Collaborate with cross-functional teams (Sales, Product, Content) to align strategies with overall business goals.
Monitor, analyze, and report on campaign performance, market trends, and competitor insights to optimize ROI.
Test and implement new growth channels and innovative marketing tactics.
Ideal Candidate Profile
7-10 years of experience in
B2B SaaS marketing
, with a strong focus on scaling products with
free trial models
.
Proven expertise in
lead generation
and performance-driven marketing campaigns across multiple channels.
Strong knowledge of the
US and European markets
, with the ability to adapt strategies for global audiences.
Hands-on expertise in
SEO, SEM, paid campaigns, email automation tools, and social media management
.
Experience in creating and hosting
webinars/podcasts
for brand awareness and lead conversion.
Analytical mindset with the ability to translate data into actionable insights.
Strong planning skills to manage an annual media calendar while balancing tactical execution.
Excellent communication, collaboration, and project management skills.
What We Offer
Opportunity to lead marketing strategy for a high-growth SaaS product.
Collaborative and innovation-driven work environment.
Competitive compensation with growth opportunities.
Job Type: Full-time
Work Location: In person
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