Marketing & Specifications (Laminates)
Company: Heritage Laminates (Deco-Mica Ltd.)
Experience: 2-3 years
Location: Ahmedabad
Company Description
Heritage Laminates, established in 1984 under Deco-Mica Ltd., is one of India's leading manufacturers of High Pressure Laminates (HPL). With over 1500 premium laminate designs and ten modern manufacturing facilities, the brand is known for its quality, innovation, and global certifications including BIS, BS (UK), and NEMA (USA).
Role Summary
This position focuses on architect & interior specification marketing, project acquisition, business development, and brand management to strengthen market presence and drive high-value project conversions.
Key Responsibilities
Build strong relationships with architects, interior designers, builders, contractors, and PMC firms, Dealers and Distrubutors.
Drive product specifications for institutional, commercial, and residential projects.
Identify and tap new project opportunities through A&I networking.
Conduct product presentations, sampling sessions, and design-oriented discussions.
Track and manage project pipelines to ensure specification-to-order conversion.
Lead brand activities including catalogs, sample kits, exhibitions, and visibility campaigns.
Monitor design trends, competitor movement, and customer preferences.
Coordinate with Sales, Design, and Management teams for smooth execution.
Desired Candidate Profile
Experience in Dealer Sales / Project Sales / Architect & Interior Specification within the laminates or building material industry.
Strong A&I network and understanding of the design ecosystem.
Excellent communication, design sense, and presentation skills.
Strategic mindset with ability to manage brand initiatives and project-focused marketing.
Key Skills
Brand Specification in projects
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