Job Description

Job Title:

Marketing Specialist - Home Care Digital Marketing

Location:

Remote

Department:

Marketing

Employment Type:

Full-Time/Part time

About the Role

We are seeking a

highly skilled Marketing Specialist

with hands-on experience in

Google Ads, Facebook/Meta marketing, and home care-focused campaigns

. You will be responsible for developing and executing digital marketing strategies that generate leads, drive client acquisition, and increase awareness of our home care services. This role requires someone who understands the home care audience, can optimise campaigns for maximum ROI, and leverages data-driven insights to continuously improve results.

Key Responsibilities

Google Marketing:

Plan, create, and manage Google Ads campaigns (Search, Display, YouTube, and Remarketing) specifically targeting families seeking home care and caregivers. Conduct keyword research, set bids, and optimize campaigns for cost per lead (CPL) and return on ad spend (ROAS). Monitor analytics, identify trends, and adjust campaigns to maximize performance.

Facebook/Meta Marketing:

Design, launch, and optimize Facebook and Instagram campaigns targeting senior care decision-makers and caregivers. Use audience segmentation, lookalike audiences, and retargeting strategies to drive conversions. Track performance metrics such as CTR, CPL, and lead quality to improve campaigns continuously.

Home Care-Specific Targeting:

Understand the unique

home care market, including seniors, families,

and tailor messaging and creatives accordingly. Collaborate with the content team to develop targeted landing pages, blog posts, and social media content. Develop geo-targeted campaigns for local communities to drive inquiries and consultations.

Analytics & Reporting:

Analyze campaign data using Google Analytics, Meta Ads Manager, and CRM tools to measure effectiveness. Conduct A/B testing on ad creatives, landing pages, and messaging to improve lead quality and engagement.

Collaboration & Strategy:

Stay up-to-date with digital marketing trends, especially in healthcare and home care, to maintain a competitive edge.

Qualifications

Prior experience managing

Google Ads and Facebook/Meta Ads

campaigns is a must Proven experience in

home care, healthcare, or senior services marketing

Proficiency with marketing analytics tools (Google Analytics, Meta Ads Manager.)

Preferred Qualifications

Experience with

local SEO

and

geo-targeted advertising

Familiarity with CRM systems and lead nurturing campaigns Knowledge of compliance standards in healthcare marketing Experience with landing page optimization, A/B testing, and conversion rate improvement

KPIs & Goals for the Role

Increase qualified leads for home care services Maintain a cost per lead (CPL) below [specific target] for Google and Facebook campaigns

What We Offer

Competitive salary and benefits package Opportunities for professional growth and advancement Collaborative, mission-driven team environment Flexible remote work options
Job Types: Full-time, Part-time

Pay: From ?20,000.00 per month

Work Location: Remote